In today’s highly competitive market, having a clear B2B value proposition and effective positioning is crucial for business success. However, many companies struggle to differentiate themselves and their offerings from competitors. In this guide, we’ll explain how our go-to-market proposition solution helps you develop a compelling B2B value proposition.

Understanding the B2B Value Proposition Challenge

Value propositions frequently lack any value to the  audiences they need to address and influence. When value propositions fail, it’s often due to:

• Over-focus on product features
• Functional rather than transformational benefits
• Lack of clear differentiation
• Internal rather than customer language
• Focuses on features over value and outcomes

To overcome these common pitfalls and create a truly compelling B2B value proposition, you need a strategic approach to market positioning. Discover how our audience-first positioning framework provides comprehensive audience insight, differentiated positioning and effective go-to-market strategy to strengthen your B2B value proposition.

What is go to market from Magnus Consulting?

Go-to-market positioning is a strategic approach to developing your B2B value proposition and positioning your brand, product or service in the market. Our GTM solution involves analysing your audience, competitors, and the market in general to identify key opportunities and challenges. Then, we develop a clear and distinctive value proposition alongside a messaging framework to set your brand apart from the competition.

Discovery research – Audience and Market insight:

Everything starts with your audience. At Magnus we use various techniques to analyse your audience, offering, opportunities, and challenges to build a strong B2B value proposition:

• Our AI persona product, Magnus PI, produces unique insights into your key decision makers – from key challenges and concerns to demographics and personality drivers
• In-depth customer interviews uncover previously unknown insights into your brand and offering, and the mindset of your customers
• A comprehensive discovery report includes extensive market and competitor analysis to discover key trends, market shifts, challenges and opportunities – giving you a deep understanding of your audience

B2B Value proposition Workshop and development:

Building on the insight from the discovery research, we facilitate a workshop that aligns key stakeholders from sales, marketing, and product to develop an insight-led B2B value proposition and messaging framework. We focus on identifying differentiators, mapping the decision makers with their levels of influence and authority, and defining value for the agreed audiences.

Getting it right – drive value, relevance and revenue

Having a clear B2B value proposition and effective go-to-market positioning allows you to differentiate your brand or product in the market, target the right audience, and create messaging that resonates.

By gaining a clear understanding of the market and developing a distinctive value proposition that speaks to the needs of your audience, you can set yourself apart from the competition and increase revenue.

How our B2B Strategy experts can help

Our B2B strategy experts can help you accelerate your success by providing comprehensive audience insight, differentiated positioning, and an effective go-to-market strategy. Whether you’re launching a new solution or want to stand out in an existing category, we can help you develop a compelling B2B value proposition that differentiates you in the market.

Get in touch to discuss how our Go To Market Positioning solution can help you deliver a clear and distinctive B2B value proposition to your target decision makers.