Commercial thinking from the team that delivers it.
GTM strategy. AI-enabled growth. PE value creation. Insights from the consultants who design and embed the systems behind real commercial performance - not a content function, and not thought leadership for its own sake.
The GTM Confidence Index 2026: Closing the Growth Gap
How B2B leaders really feel about their go-to-market capability - and what separates the businesses closing the gap from those still stalling. 3,486 readers and counting.
Latest thinking.
The Missing Link in M&A Value Creation: Commercial Clarity
Most M&A deals fail to meet their intended objectives — not because the logic was flawed, but because the commercial engine never aligned post-deal.
Being busy doesn't build growth
Most teams don't have a capacity problem. They have a focus problem. When everything feels urgent, the instinct is to do more - but busyness isn't the same as progress.
When pipeline slows, decision discipline matters most
Most B2B teams don't have an execution problem. They have a decision problem. When pipeline slows, activity is the automatic response - but activity and progress aren't the same thing.
Is Your Business Ready for Strategic Account Growth?
Before launching a Strategic Account Growth programme, assess your readiness. The five pillars that drive alignment, impact, and revenue growth.
The confidence gap is the growth gap
Interest rates may be holding, but confidence is not. Only 9% of B2B leaders believe they will hit their 2026 growth targets.
AI Isn't the Threat to Consulting. Complacency Is.
As analysis becomes commoditised, the real advantage shifts to firms with clear positioning and commercial discipline. In an AI-accelerated world, execution defines value.
GTM Is Not a Campaign. It's an Operating System.
GTM became confused with activity - a launch plan, a campaign burst. But markets move and buyers evolve. If your GTM strategy was 'completed' last year, it is already out of date.
Platitudes to Pipeline: Fixing Generic B2B Positioning
When every B2B brand promises 'innovation' and 'impact', none stand out. Vague positioning weakens differentiation, dilutes pipeline quality, and slows sales.
GTM Confidence Is Not a Strategy. It Is an Operating Discipline.
At a closed-door GTM roundtable in London, senior mid-market leaders confronted a clear reality: bold FY26 growth targets are not matched by confidence in execution.
Magnus Named FT UK Leading Management Consultancy 2026
Magnus Consulting has been recognised by the Financial Times for the second year running as one of the UK's Leading Management Consultancies for 2026.
What AI Actually Does Well in Go-to-Market Execution
AI can accelerate go-to-market execution, but it cannot fix unclear strategy. When clarity is strong, AI amplifies impact. When it isn't, it simply reveals the cracks faster.
GTM Confidence Index FY26: Why Growth Ambition Is Rising but Execution Confidence Is Falling
Rising growth ambition across B2B is not being matched by confidence in the GTM engine's ability to deliver - and the data reveals exactly why.
Private equity firms aren't winning on luck
They're winning on discipline, focus, and speed to value. How PE-backed businesses that outperform use commercial clarity as their primary growth lever.
The Missing Link in M&A Value Creation: Commercial Clarity
Most M&A value creation plans underestimate the commercial capability gap. How to identify and close it before it shows up in missed post-acquisition targets.
How a World-Leading Logistics Provider Unlocked £450M in Growth in 12 Weeks
The strategic account programme that built a £450M new retail growth pipeline for a global logistics leader - in just 12 weeks.
Marketing as a strategic growth driver: closing the critical capability gap
How positioning marketing as a strategic growth driver closes critical capability gaps and aligns marketing with commercial goals.
Enabling organisations to better influence B2B buyer behaviour
How behavioural science can be applied to your GTM, content, and campaign strategies to effectively impact B2B buyer behaviour.
The trends shaping the B2B buyer journey
How the evolving B2B buyer journey is reshaping marketing strategies and elevating the role of marketing in driving business growth.
B2B Go-to-Market Strategy that Delivers: Where to Play, Who to Target, How to Win
An effective B2B go-to-market strategy delivers immediate and lasting results - when it's built on where to play, who to target, and how to win.
The transformative power of marketing: insights from OEE CEO Mark Palmer
From support function to strategic driver: how leaning into the power of marketing accelerated OEE's growth from $2M to $40M.
Magnus Consulting Recognised Among UK's Top Management Consulting Firms for 2025
Magnus Consulting is honoured to be acknowledged among the UK's leading management consultants - recognition of team expertise and client impact.
Transforming Expleo's Life Sciences GTM
Expleo partnered with us to develop a compelling b2b value proposition and GTM strategy, aiming to capture a larger share of the $7.8T Life Sciences…
The critical role of Sales and Marketing due diligence in private equity
For private equity investors, sales and marketing due diligence is a critical step in de-risking investments and ensuring a clear path to value creation.
Using AI for marketing: understanding LLMs and prompts
In 2023 we ran a series of lunch and learns with our clients on using AI for marketing; including how to use AI chatbots, tips for effective prompts…
Maximising marketing ROI: is your strategy built to accelerate growth?
How can CMOs create direction for their teams, increase marketing ROI, and establish marketing as a recognised revenue driver for the business?
B2B demand gen: the role of sales and marketing
Strategies to remove barriers to sales and marketing alignment to tap in to B2B demand gen and drive business growth. Insights from the consultants who …
How do you radically shift marketing capabilities at global scale?
Marketing capabilities are the specific muscles that your organisation needs to deliver on its strategy and targets. Find out how to build the…
Mastering marketing team structure when downsizing
Key actions marketing leaders can take to consider the needs of those affected by changes in marketing team structures, processes and strategies due…
Why account-based marketing isn't delivering the customer growth you need
Six issues with traditional Account Based Marketing, the goals of ABM & how to increase customer growth & CLTV with The Customer Growth Accelerator.
What is ABM in marketing — and what are the different types?
ABM is an aligned marketing and sales strategy that targets a specific set of 'right fit' and high-value accounts. The objective is usually to…
Businesses have the power to create sustainable change — for good
The challenges our planet faces require collective action from all of us – governments, businesses and individuals, to drive sustainable change.
How to nail your growth strategy: BMC podcast
Your growth strategy should focus on unifying your sales, marketing and customer success teams to create a growth function with synchronised KPIs.
Customer Lifetime Value: the ultimate measure of growth
The ultimate measurement of success that encourages deep, lasting and synthesised relationships with existing customers, is customer lifetime value (CLV).
How does a long-term marketing plan set the business up for future success?
A long-term marketing plan positively impacts your customer experience, empowers your internal team, supports business growth and reduces risk.
How to nail the Growth Function in fast-growth B2B businesses
B2B tech businesses can withstand the pressures causing plateauing growth by creating a growth function and driving Deep Growth, but where to start?
The Growth Function: rethinking sales, marketing and customer success
By combining the sales, marketing and customer success teams into one single, unified team – The Growth Function – businesses can be truly customer…
5 tips for an effective GTM strategy
Getting your positioning right is critical to the effectiveness of your GTM strategy. You need to define the right audience and reach them with the…
What is strategic marketing — and why every B2B should aspire to it
Strategic marketing is crucial to achieving long-term business objectives and maintaining a competitive advantage in the marketplace.
Creating a winning B2B value proposition: GTM positioning guide
Our go to market positioning solution delivers value to your target audience with unique audience insight, a differentiated value proposition, and GTM…
5 rules to get your marketing team to peak performance
Get your team to peak performance. Be more productive, have the ability to solve more complex problems, deliver on business KPIs and drive sustainable…
Operational effectiveness drives business growth
We work with clients to improve their operational effectiveness through team structure, process and platform and using our specialist marketing…
Increase growth opportunities with B2B brand strategy
B2B brand strategy is a powerful tool for driving long-term growth. A strong brand will attract the best talent and minimise the risk for individual…
The role of marketing in accelerating business growth
Bringing together Sales and the role of Marketing in a unified approach to growth, with core strategies and processes on how the departments work…
What's more important — ROI or profit?
The discussions around the over-reliance on ROI have happened at the expense of looking at profitability. The focus should be on how marketing drives…
The importance of ROI as a KPI in marketing
Return on Investment (ROI) presents an important opportunity to improve marketing's leverage within an organisation. Insights from the consultants who d…
The ripple effect of cutting marketing during a downturn
Much has been written about the need to continue to spend on marketing during an economic downturn. According to Zeta*, “during the recession of 1991…”
Why a great marketing strategy stops you making bad decisions
A marketing strategy is a game plan or an overall direction that describes HOW your marketing goals will be achieved. It's not about tactics, specific…
Measure marketing impact: don't let short-term gains cause long-term pain
The rebalance of measurement is overdue. Powerful though short-term performance indicators can be, they rarely support the marketing function in…
2024: The year of the Chief Growth Officer
The CGO role is reshaping how organisations align marketing, sales and customer success around a single commercial engine.
Reports & Intelligence
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