Research and intelligence for B2B growth leaders.
Built on real client delivery and proprietary research, not aggregated secondary data. Every report starts with a commercial question that matters to growth leaders.
The GTM Confidence Index FY26: Closing the Growth Gap
How B2B leaders really feel about their go-to-market capability, and what separates the businesses closing the gap from those still stalling.
All reports.
New GTM Operating System - Coming Soon
A new guide from the Magnus team is in development. Register your interest to be the first to access it when it lands.
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The GTM Operating System Buyer's Guide
A practical guide for B2B commercial leaders evaluating their go-to-market infrastructure. Covers the six components of a high-performance GTM operating system and how to close the gaps.
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Assessing Marketing in Your Portfolio Companies
A structured guide for PE investors to evaluate GTM maturity across portfolio companies. Investor-grade benchmarks, the Magnus CMO Assessment, and the Magnify 7P diagnostic framework.
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Value Creation & GTM Excellence
The GTM playbook for PE-backed businesses. ICP design, commercial operating model, and the revenue levers that move the dial in the value creation window.
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Breaking the Growth Stalemate
Why B2B businesses plateau, and the commercial capability gaps that keep them there. With diagnostic framework and recovery paths.
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The B2B Marketing Effectiveness Guide
How to measure what matters in B2B marketing: the metrics that connect marketing activity to revenue rather than just engagement.
Download guide →Insights
Articles, frameworks, and strategic thinking from the Magnus team. The commercial thinking behind the data in these reports.
Browse all insights →The Team Behind the Research
Magnus reports are written by practitioners, strategists and commercial leaders who work inside B2B businesses. Meet the people behind the thinking.
Meet the team →Sector Briefs: Coming Soon
Intelligence by vertical: technology, professional services, logistics, and more. Register your interest and we'll notify you when your sector brief lands.
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The GTM Confidence Index identifies the gap. Magnus closes it.