Research and intelligence for B2B growth leaders.
Built on real client delivery and proprietary research, not aggregated secondary data. Every report starts with a commercial question that matters to growth leaders.
The GTM Confidence Index FY27: How confident are B2B leaders in delivering growth?
Last year only 9% of B2B leaders were highly confident in achieving their growth targets. Help us find out if that's changed. Takes approximately 7 minutes. Participants receive early access to the findings in September 2026.
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New GTM Operating System - Coming Soon
A new guide from the Magnus team is in development. Register your interest to be the first to access it when it lands.
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How to buy AI in GTM?
A practical guide for B2B procurement leaders evaluating AI-enabled go-to-market solutions. As suppliers blend strategy, data, AI automation and human judgement into one operating model, this guide helps buyers test the value, manage the risk and stay in control.
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Assessing Marketing in Your Portfolio Companies
A structured guide for PE investors to evaluate GTM maturity across portfolio companies. Investor-grade benchmarks, the Magnus CMO Assessment, and the Magnify 7P diagnostic framework.
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Value Creation & GTM Excellence
The GTM playbook for PE-backed businesses. ICP design, commercial operating model, and the revenue levers that move the dial in the value creation window.
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The GTM Confidence Index FY26: Closing the Growth Gap
How B2B leaders really feel about their go-to-market capability, and what separates the businesses closing the gap from those still stalling.
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Breaking the Growth Stalemate
Why B2B businesses plateau, and the commercial capability gaps that keep them there. With diagnostic framework and recovery paths.
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The B2B Marketing Effectiveness Guide
How to measure what matters in B2B marketing: the metrics that connect marketing activity to revenue rather than just engagement.
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