Unlock Your Growth Potential with a Prioritised Commercial Gap Analysis.
Clarity on commercial performance is what separates stalled growth from scalable success. Magnify™ rapidly diagnoses where your commercial engine is strong and where it's holding you back. Turning insight into focused actions that drive measurable revenue acceleration.
Treating Symptoms Instead of the Cause.
Most businesses try to fix growth problems without fully understanding where the gaps actually are.
- ›They launch campaigns when the issue is positioning.
- ›They hire sales teams when the problem is ICP clarity.
- ›They rebrand when the real issue is pipeline quality.
Without a clear, joined-up view of how your commercial functions align and perform, even the most ambitious growth initiatives risk misfiring.
of revenue is lost annually due to misalignment in commercial functions
Gartner, 2024higher revenue growth achieved by companies with aligned sales and marketing teams
Forrester, 2024The Hidden Cost of Misaligned Growth.
When the root causes of growth issues aren't addressed, the impact compounds across the entire commercial function.
Resource Drain from Misaligned Sales and Marketing Efforts
Budget, talent, and time are spread across disconnected initiatives, diluting focus and reducing overall ROI.
Fractured Commercial Team Alignment
Marketing, sales, and revenue operations operate in silos, eroding win rates, customer retention, and overall commercial effectiveness.
Lack of Actionable Insight for Investors and Stakeholders
Leadership struggles to justify decisions, risking investment in the wrong opportunities and weakening stakeholder confidence.
Our Approach
Our Methodology - Diagnose, Align and Accelerate.
We use our proprietary 7P framework to deeply assess and Magnify™ your commercial function:
Are you clear and aligned on priorities, objectives, and goals?
Are teams clear how they will support your goals and objectives?
Do you have the right value proposition to the right audience based on a clear understanding of the customer journey?
Are the right people in the right roles executing in the right way?
Are you clear on who is doing what, when and how?
Do you have the ability to automate, measure and optimise across the end-to-end journey?
Are you on track to achieve your ambition?
We deliver a practical roadmap, co-created with your team, ensuring rapid buy-in, actionability, and impact.
What Working Together Looks Like.
Magnify™ is a focused diagnostic designed to quickly understand where your commercial engine is performing, where friction exists, and where the biggest growth opportunities sit.
Commercial Maturity Mapping
Understand where your marketing, sales, and RevOps functions stand today across capability, structure, and effectiveness.
Stakeholder Insight & Alignment
Gather cross-functional input to surface friction points, align leadership perspectives, and identify shared ambitions.
Market & Competitor Review
Analyse category dynamics, market opportunities, and competitor strategies to assess where advantage can be won.
Performance Assessment
Review KPIs, reporting cadence, and media mix performance to identify current gaps and improvement opportunities.
Prioritised Roadmap
Develop a clear set of actions, prioritised by commercial impact, effort, and time to value.
Your Outputs
What You Leave With.
The outcome is a commercially grounded set of recommendations designed to support confident decision-making and immediate action.
A Prioritised Gap Map
A clear view of where your commercial engine is strongest and where it's breaking down, ranked by commercial impact.
A Clear "Where to Play" Recommendation
The markets, customer types, and opportunities you should focus on, with evidence to back each recommendation.
An IC-Ready Summary
For PE clients: a structured output built for investment committee presentation: defensible, specific, and commercially grounded.
A 90-Day Action Plan
What to do first, second, and third, with clear ownership and the metrics that indicate whether it's working.
Diagnose faster. Prioritise with confidence.
AI gathers and synthesises market, competitor, and customer data across all seven dimensions simultaneously, a task that previously took weeks of manual research. Human expertise then interprets the patterns, challenges the assumptions, and builds the prioritised action plan.
The result: a Magnify™ diagnostic that's faster to produce, more comprehensive, and commercially more defensible.
The CGA is a starting point, not a standalone engagement.
Once you know what's blocking growth and where to play, the next step is usually building the strategy to win it.
→ GTM Strategy
Build the How to Win plan directly from the CGA findings, turning diagnosis into a structured go-to-market strategy.
Explore GTM Strategy→ AI Innovation Sprint
Stand up the intelligence system that keeps your GTM current, turning insight into an always-on commercial engine.
Explore AI Innovation Sprints→ Magnitude
Activate the always-on intelligence layer once the foundation is built, so your commercial system never goes dark.
Explore MagnitudeInitial insights are delivered within the first few weeks, with a full prioritised roadmap typically completed in 4–8 weeks. The process is designed to create early clarity while building towards a complete, actionable plan.
Yes. Every roadmap is built around your current commercial performance, growth stage, and strategic ambitions. Recommendations are fully customised to your objectives, resources, and market context. Never templated.
Magnify™ is a collaborative process with structured checkpoints, designed to maximise insight while minimising disruption. Your team's input is focused and purposeful, ensuring alignment without slowing down day-to-day operations.
Success is defined through clear, commercially relevant KPIs linked to revenue impact. Each recommendation includes expected uplift, time to value, and measurable outcomes, so progress and ROI can be tracked with confidence.
You'll gain a clear understanding of where growth is being constrained, along with a prioritised set of actions to address it. This includes a gap map, "where to play" recommendations, and a 90-day plan focused on the highest-impact opportunities.
Tell us where you are. We'll show you where the gaps are.
A straight conversation. No pitch deck, no obligation.