Global Leading Logistics Provider: Strategic Account Growth Accelerator.
How Magnus built a repeatable system to win strategic enterprise accounts.
From fragmented pursuit to a focused, customer-led system.
Context
A global logistics provider with an ambition to double revenue by 2030 needed a more structured approach to pursuing its most important accounts. Major opportunities were often engaged too late, with pursuit activity reactive and fragmented across the business. With a target to increase win rates by 50% across must-win accounts, the opportunity was not more activity, but better focus.
Reframe
The shift was from fragmented pursuit activity to a focused, customer-led approach built around must-win opportunities. One strategic account was selected from each business unit, concentrating effort on the few opportunities capable of moving the needle while embedding a consistent approach across the business.
Solution
Magnus designed and embedded the Strategic Account Growth Accelerator, aligning sales, marketing and bid excellence around shared account insight, clear qualification standards and coordinated activation. The approach helped teams prioritise opportunities, engage decision makers earlier and shape stronger commercial strategies before tenders were issued.
Innovation
At the centre of the accelerator was a Strategic Account Platform, bringing customer insight, stakeholder mapping and pursuit strategy into a single shared environment. Teams could interrogate the platform through a live AI interface to prepare for stakeholder meetings, test messaging and generate marketing and sales assets. The result was strategy embedded into the pursuit, not sitting in slides.
Impact
The accelerator mobilised five business units around their most important opportunities, creating a £214m priority pipeline. Internal confidence increased, low-value bids were filtered out through stronger qualification and teams engaged customers earlier in the opportunity lifecycle, enabling the pursuit of larger, longer-term deals.
Strategic Account Management
Turn your highest-value accounts into structured growth programmes. Built to convert priority relationships into predictable, scalable revenue.
Explore Strategic Account Management →AI Innovation Sprints
Rapid, structured programmes that embed AI capability into a specific commercial or operational function. From problem definition to working model, in weeks, not quarters.
Explore AI Innovation Sprints →Defining Growth Focus
Identify the markets and segments that represent the highest commercial return. Magnus structures the where-to-play decision so commercial energy goes where it will compound.
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Read the growth story →Ready to build a repeatable system for your most important accounts?
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