Shape the strategy. Deliver with confidence.
The How to Win layer turns Where to Play choices into an operating rhythm across marketing, sales, and product. Magnus designs the GTM model, motions, and cadences. Magnitude powers execution so campaigns, content, and account activity stay aligned to strategy as markets move.
Without a clear, aligned approach, even the sharpest strategies stall.
Winning moves get diluted.
Without a shared view of what to do, how to do it, and what success looks like, priorities splinter. Teams drift, momentum fades, and growth potential weakens.
Speed is sacrificed to silos.
When sales, marketing, product, and delivery aren't moving in sync, progress slows. Competitors move faster, and hard-won opportunities slip away.
The rhythm to scale never takes hold.
Blockers remain, accountability blurs, and the pace to market stalls. Potential growth turns into inertia.
of buyers say they are likely to switch suppliers if they run into hiccups
McKinsey, B2B Pulse 2024the industry's average revenue - that's what top B2B leaders achieved in 2024 by following a structured, data-driven GTM strategy
Bain, The B2B Growth Divide 2025Execution designed for growth.
Go-to-market Strategy
Align teams and define how to drive awareness, engagement, and conversion. Connected intelligence informs every decision, from market targeting to channel strategy to buyer journey mapping.
Explore GTM strategyStrategic Account Management
Win in your highest-value accounts through tailored, insight-led strategy. Triggers and signals identify the right moments to engage, while Magnitude delivers content that lands for every stakeholder.
Explore strategic accountsBrand Strategy
Brand strategy and positioning that resonates with your customers and differentiates you from your competitors to accelerate growth.
Explore brand strategyAI Innovation Sprints
Solve commercial problems in weeks, not quarters. Each sprint takes a defined challenge, builds the strategic architecture around it with senior commercial thinkers, and delivers a working system, not a report. The fastest route from strategy to execution.
Explore AI sprintsAI Marketing Services
Build a marketing function designed for AI. Commercial expertise, AI engineering and behavioural change in one team, combining agentic automation with the people-side change that makes it stick. Sprint by sprint, the system compounds.
Explore AI marketing servicesExecute with precision and outperform the competition.
- Sales and marketing aligned around shared outcomes.
- Clear GTM strategy powered by connected intelligence.
- Faster pipeline velocity through triggers and always-on execution.
- Greater confidence and clarity across the commercial team.
- Embedded execution support to drive sustained growth.
- Working systems, not reports. Owned by your team from day one.
How to Win in numbers.
Weighted pipeline in 16 weeks
Strategic account programme powered by Magnitude intelligence. Model now runs independently.
319× ROI · DHL Strategic AccountsRenewal secured
Strategic account engagement that protected and expanded the most critical client relationship.
GTM Strategy + Strategic Accounts · DHLReturn on investment
Best-performing demand gen programme. AI-embedded across the commercial function.
€44.4M commercial outcome · ExpleoMagnus didn't just build us a go-to-market plan - they embedded with our team, challenged our assumptions and helped us win deals we would never have closed without them.
How to Win works when the whole system does.
How to Win doesn't operate in isolation. It draws on Where to Play for the market focus and ICP, feeds Embed with the strategy it needs to operationalise, and sets Activate's direction for execution.
→ Where to Play
The market focus and ICP definition that How to Win builds strategy on, turning segmentation choices into GTM decisions.
Explore Where to Play→ Embed
How to Win strategy feeds directly into Embed, which turns commercial decisions into structure, cadence, and team capability.
Explore Embed→ Activate
The GTM strategy that How to Win defines becomes the brief that Activate executes: campaigns, content, and account activity aligned from the start.
Explore ActivateA GTM strategy that drives consistent growth needs three things working together: a clear view of where to compete and who to target, a value proposition grounded in real buyer insight, and an operating system that keeps sales, marketing, and product aligned as markets move. Most teams have elements of each - but without the connective tissue between them, strategy stays on slides rather than shaping decisions.
The strategy-execution gap usually comes down to three things: unclear ownership, misaligned priorities between teams, and strategy built in isolation from the people who have to deliver it. We close it by embedding commercial rigour into how teams operate: shared definitions, connected intelligence, and the rhythm and accountability structures that make the right decisions easier to sustain.
The fastest improvements come from sharpening where you compete rather than trying to win everywhere. A clearly defined ICP, a value proposition that maps directly to buyer priorities, and sales and marketing moving from the same commercial brief. These changes have an immediate effect on pipeline quality and conversion. Our clients typically see measurable improvement in win rate within a single quarter of implementing How to Win.
We don't deliver strategy documents. We build operating systems. How to Win combines senior commercial thinking with connected intelligence - so the strategy is grounded in real market and customer data, and execution stays aligned as markets shift. Clients keep working systems, not presentations. The model runs independently long after our engagement ends.
Tell us where you're losing deals you should be winning.
We'll show you exactly where the How to Win system applies to your market.