€44.4M commercial outcome. The best-performing demand gen programme in the group.
Expleo needed a GTM programme for its AI, Data and S/4HANA practice that could generate pipeline at pace. Magnus embedded Magnitude intelligence across the commercial function and delivered a 63:1 return on the programme investment.
outcome
investment
the commercial function
A compelling practice. No GTM system to take it to market.
Expleo's AI, Data and S/4HANA practice had genuine capability and a strong delivery track record. What it lacked was a commercial operating system to convert that capability into pipeline. Without a defined ICP, a clear commercial narrative, or a demand generation programme aligned to how buyers in this space actually behaved, the practice was growing by referral and reputation, not by design. The commercial opportunity was being left on the table.
The practice was winning work it found. It wasn't finding the work it should be winning.
ICP-led. AI-embedded. Built for the pace of enterprise technology.
ICP definition and market architecture
Defined the priority ICP for the AI, Data and S/4HANA practice: enterprise companies in specific sectors where Expleo's capability and the commercial opportunity intersected most strongly.
Commercial narrative and positioning
Built the commercial narrative from the ICP up: the problem framing, the differentiated position, and the messaging hierarchy that made the practice distinctive in a crowded market.
Magnitude-powered demand generation
Magnitude intelligence was embedded across the demand generation programme: account selection, signal monitoring, content targeting, and campaign personalisation all driven by live account data.
Commercial operating model
Sales and marketing aligned around a shared GTM operating model: joint planning rhythms, shared pipeline definitions, and a programme cadence the team could run independently.
The best-performing demand gen programme in the Expleo group.
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