Build the GTM engine that drives predictable revenue.
We help B2B businesses design go-to-market systems that turn the right customers into repeatable growth. Clear ICP, disciplined channel strategy, and sales and marketing working as one - so you know where your next £10M is coming from.
Is your GTM holding back your growth?
Most GTM problems aren't activity problems. Teams are busy. Campaigns are running. But the pipeline is unpredictable, the wrong customers keep showing up, and sales and marketing are working to different agendas.
Market Focus: Where to Play
Struggling to prioritise market efforts? Uncertain which segments offer highest revenue potential? Unclear on competitive landscape?
Customer Clarity: Who to Target
Do you truly understand your best customers? Reaching the right decision-makers? Knowing who has real authority and influence?
Market Position: How to Win
Value proposition resonating with decision-makers? Can you articulate why customers should choose you? Does messaging drive action?
- → Longer sales cycles draining resources and momentum
- → Lower conversion rates impacting revenue growth
- → Wasted marketing budget on ineffective campaigns
- → Missed opportunities and competitive advantage lost
Marketers rate their GTM maturity and effectiveness at 5.4/10.
PMA, State of Go-To-Market Report, 2022Of B2B buyers cannot differentiate between one B2B brand's digital experience and another's.
Gartner survey, 2023Agree amount of trustworthy information encountered as part of purchase was overwhelming.
Gartner for Sales, CSO UpdateBuild your GTM engine on four proven foundations.
Market Sizing
Quantify market demand and revenue potential. Drive confident investment decisions.
CCC Intelligence
Strategic advantage through insights into buyer priorities and market opportunities.
Value Proposition
Compelling propositions that resonate with decision-makers and win more deals.
GTM Strategy
Accelerate measurable growth through targeted campaigns and efficient activation.
Turn strategic direction into a repeatable system for pipeline and revenue.
Most GTM strategies fail in execution. Not because the thinking is wrong, but because there is no system to carry it through. Magnus builds the structure, rhythm, and intelligence layer that makes your strategy work in the real world.
- → ICP-led messaging - Positioning and narrative shaped around your highest-value buyers, so every touchpoint is relevant and consistent.
- → Channel focus - Clear decisions on where to invest for the highest-probability pipeline based on your stage, motion, and market dynamics.
- → Revenue operating model - Defined cadence, metrics, and accountability across teams so execution is coordinated and measurable.
- → Embedded intelligence - Real-time signals and customer insight integrated into your GTM system from day one.
What you get with a full GTM strategy.
- → A clearly defined ICP, showing where you win, why you win, and where to prioritise
- → A value proposition that directly connects your capabilities to high-value commercial problems
- → A channel strategy aligned to segment and growth motion, whether inbound, outbound, partner, or ABM
- → A practical sales playbook your team can apply immediately, including qualification, objections, and messaging
- → A shared revenue dashboard and operating cadence that aligns sales and marketing around the same targets
- → AI-enabled tools that add leverage where it matters, from signal monitoring to account prioritisation and scaled outreach
GTM systems we've built. Revenue we've moved.
AI-powered strategic account programme combining intelligence and execution. A new GTM motion built around the right accounts, the right signals, and a sales team equipped to act on both.
Explore our impact →Rigorous market sizing and ICP definition gave the commercial team the confidence to focus. A GTM strategy built on evidence, not instinct - and the clarity to say no to the wrong opportunities.
Explore our impact →
A fragmented go-to-market across multiple geographies with no shared playbook. We designed a unified GTM motion - common ICP, shared qualification framework, and a revenue operating cadence the whole business could run on.
Explore our impact →What makes us different?
Commercial first, not marketing first
GTM strategy that starts with the commercial model - revenue targets, margin, retention - not the campaign calendar. We build backwards from the number, so every GTM decision is grounded in what the business actually needs to achieve.
Explore How to Win →AI-embedded from the start
We don't bolt AI on at the end. Intelligence tools are part of how we diagnose, how we prioritise accounts, and how we help your team act faster. GTM that's built for the way buying decisions are actually made today.
Explore Magnitude →We stay until it runs
We don't hand over a strategy and leave. We embed alongside your team until the system is operational - the cadences are running, the pipeline is moving, and the team knows how to use what we've built.
See the results →Marketing strategy is one part of GTM. Go-to-market covers the whole commercial system: who you're targeting, the value proposition you're leading with, how sales and marketing move prospects through the funnel together, how you price and package for the right segments, and how you measure what's working. Done properly, GTM strategy is a revenue operating system - not a campaign plan.
Having an ICP and running a GTM system are different things. Most businesses have a document that describes their best customer. Fewer have a system that consistently finds, wins, and retains them. If your pipeline is lumpy, your win rates vary by rep, or sales and marketing are working to different agendas, the ICP alone isn't doing the job.
We work with B2B businesses from Series B scale-ups building their GTM motion for the first time to large enterprises redesigning a system that's stopped working. The right moment is usually when growth has plateaued, when you're entering a new market or segment, or when a PE investor needs a credible commercial plan.
We treat it as a design problem, not a culture problem. Misalignment between sales and marketing is almost always a structural issue - different targets, different definitions of a qualified lead, no shared pipeline view. We build the shared framework first: one ICP, one qualification standard, one revenue number both teams are accountable to. Alignment follows from structure.
Typically 8-16 weeks from diagnosis to deployed system, depending on scope, business complexity, and how much of the activation we run alongside you. We can move faster for businesses that need a sharper focus on one part of the system - ICP and value proposition, for example - rather than the full motion.
Not sure where your GTM is falling short?
Start with a conversation. We'll help you diagnose what's getting in the way.