Full commercial repositioning ahead of a £130M funding round.
Deepki needed to reposition the business commercially, not cosmetically, ahead of a significant funding round. Magnus redesigned the ICP, rebuilt the commercial narrative, and created the GTM motion that supported the raise.
supported
GTM motion
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Following an acquisition into a new market segment, Iron Mountain needed commercial rigour fast. Magnus sized the £3.6bn opportunity, defined the ICP across three verticals, and identified £15M in named account pipeline within 12 weeks.
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Magnus embedded an intelligence-led account programme in DHL's ecommerce division. Magnitude identified the highest-value targets, mapped decision-makers, and kept the account team focused on the right opportunities at the right moment. The model now runs inside daily ops independently.
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