Tools & Assessments

B2B growth tools built for real-world challenges.

Practical diagnostics and assessments to help you understand where you stand, uncover what's getting in the way of growth, and identify where to focus next. Built from the frameworks and methodologies we use with B2B organisations every day.

Magnus Consulting tools and assessments
Find the right tool

Start with the challenge you're trying to solve.

From turning AI ideas into practical action to strengthening your GTM operating model, growing strategic accounts or navigating post-acquisition integration, our tools give you a quick, practical way to assess where you are today, and what could move you forward. Choose the challenge most relevant to you.

01
M&ACOMMERCIAL INTEGRATIONVALUE CREATION

Where are you really on the post-acquisition commercial journey?

Every acquisition creates a period of change. The challenge is getting sales, marketing, proposition and go-to-market aligned quickly enough to protect momentum and unlock the value behind the deal.

Answer 12 questions to identify where your organisation sits within the Magnus M&A Chaos Model and what needs attention next.

12 questions · Approximately 2 minutes · Personalised results

02
STRATEGIC ACCOUNTSABMACCOUNT GROWTH

Are your strategic accounts set up to grow?

Most B2B organisations know which accounts matter. The harder question is whether you have the foundations in place to turn that opportunity into consistent commercial growth.

Answer 10 questions to understand your readiness, where you're already strong and where gaps could be limiting account growth.

10 questions · 3–4 minutes · Personalised results

03
AIINNOVATIONTRANSFORMATION

Is your organisation ready for an AI Innovation Sprint?

AI initiatives rarely stall because of the technology. More often, it's the foundations around it that get in the way.

Answer 10 questions to understand how ready your organisation is to move from AI ambition and experimentation to practical execution.

You'll explore:

  • Commercial clarity
  • Organisational readiness
  • Pace and ability to execute
  • Data foundations

10 questions · 3–4 minutes · Personalised results

04
GTMAIOPERATING MODEL

Is your organisation ready for an AI-powered GTM operating system?

AI is rapidly changing what's possible across go-to-market. But choosing the right technology, and knowing whether your organisation is ready to use it effectively, isn't straightforward.

Use the diagnostic to assess your readiness, identify potential gaps and understand the questions you should be asking before investing.

You'll explore:

  • Strategic clarity
  • Organisational readiness
  • Supplier credibility
  • Commercial control

12 questions · Instant readiness rating

More to come

Practical thinking, made useful.

We're continuing to turn the frameworks and methodologies we use with clients into practical tools that B2B growth leaders can use themselves. New tools and assessments will tackle the challenges we see every day, from market opportunity and go-to-market strategy to AI transformation, commercial performance and value creation.

Explore our latest insights →
From insight to action

Know where the gaps are. Then close them.

Our tools can help you understand where you stand. Magnus can help you decide what to do next. We work with ambitious B2B organisations and PE-backed businesses to find the growth opportunity, build the strategy to capture it, and embed the capability to deliver it.

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