Cookie Policy & Preferences
How Magnus Consulting uses cookies, and how you can control them.
Overview
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits, remember your preferences, and understand how you interact with our content.
This policy explains which cookies we use on magnusconsulting.co.uk, why we use them, and how you can manage or withdraw your consent at any time. It should be read alongside our Privacy Policy.
1
Strictly Necessary
Essential for the website to function. Cannot be disabled.
2
Analytics
Help us understand how visitors use our site so we can improve it.
3
Marketing
Used to deliver relevant advertising and measure campaign effectiveness.
Cookies we use
Category 1
Strictly Necessary Cookies
Always Active These cookies are essential for the website to operate and cannot be switched off. They are typically set in response to actions you take such as setting your privacy preferences or filling in forms. They do not store any personally identifiable information.
| Cookie Name | Provider | Purpose | Duration |
| mc_cookie_consent | Magnus Consulting | Stores your cookie consent preferences so you are not asked on every page visit. | 12 months |
| PHPSESSID | Magnus Consulting | Maintains your session state across pages during a single visit. | Session |
Category 2
Analytics Cookies
Requires Consent These cookies allow us to count visits and traffic sources so we can measure and improve site performance. All information collected is aggregated and anonymous. If you do not allow these cookies, we will not know when you have visited our site.
Google Analytics 4
| Cookie Name | Provider | Purpose | Duration |
| _ga | Google | Registers a unique ID to generate statistical data on how visitors use the site. | 2 years |
| _ga_[ID] | Google | Used by Google Analytics 4 to persist session state. | 2 years |
| _gid | Google | Registers a unique ID to generate statistical data on how visitors use the site. | 24 hours |
| _gat | Google | Used to throttle request rate to Google Analytics. | 1 minute |
HubSpot Analytics
| Cookie Name | Provider | Purpose | Duration |
| __hstc | HubSpot | Main cookie for tracking visitors. Contains the domain, initial timestamp, last timestamp, current timestamp, and session number. | 13 months |
| hubspotutk | HubSpot | Keeps track of a visitor's identity. Passed to HubSpot when a form is submitted. | 13 months |
| __hssc | HubSpot | Keeps track of sessions. Determines if HubSpot should increment session number and timestamps. | 30 minutes |
| __hssrc | HubSpot | Set to 1 whenever HubSpot resets the session cookie. Used to determine if the visitor has restarted their browser. | Session |
Category 3
Marketing Cookies
Requires Consent These cookies are set by our advertising partners. They build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies you will experience less targeted advertising.
LinkedIn Insight Tag
| Cookie Name | Provider | Purpose | Duration |
| li_fat_id | LinkedIn | Cross-device tracking for LinkedIn ad delivery and retargeting via the LinkedIn Insight Tag. | 30 days |
| bcookie | LinkedIn | Browser identifier cookie used for LinkedIn features and security. | 1 year |
| lidc | LinkedIn | Facilitates data centre selection and helps LinkedIn load balance across data centres. | 24 hours |
| li_gc | LinkedIn | Stores consent to use non-essential cookies for the LinkedIn network. | 6 months |
Third-party cookies. Some cookies listed above are set by third parties (Google, HubSpot, LinkedIn). Magnus Consulting does not control the content of these cookies. Please refer to each provider's own privacy and cookie policy for full details.
Your preferences
You can manage cookie preferences at any time using our cookie preference centre (accessible from the footer). Your preferences are saved for 12 months and can be updated at any time.
Strictly Necessary
Required for essential site functionality
Always Active Analytics Cookies
Google Analytics 4 · HubSpot
Off by default Marketing Cookies
LinkedIn Insight Tag
Off by default You can withdraw or change your consent at any time by returning to this page or by contacting us at privacy@magnusconsulting.co.uk. Note that withdrawing consent will not affect the lawfulness of processing carried out prior to withdrawal.
Your rights under UK GDPR
Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
Access
Request a copy of the personal data we hold about you.
Rectification
Ask us to correct inaccurate or incomplete data.
Erasure
Request deletion of your personal data in certain circumstances.
Portability
Receive your data in a structured, commonly used, machine-readable format.
Object
Object to processing based on legitimate interests or for direct marketing.
Withdraw Consent
Withdraw consent at any time where processing is based on consent.
Browser-level controls
You can also control cookies directly through your browser settings. Note that disabling cookies through your browser may affect the functionality of this and other websites. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when new cookies are set.
Legal framework
Legal basis for processing
Magnus Consulting relies on the following legal bases under UK GDPR:
Consent (Art. 6(1)(a)): For analytics and marketing cookies. Consent is obtained via our cookie banner on first visit and can be withdrawn at any time.
Legitimate Interests (Art. 6(1)(f)): For strictly necessary cookies required to provide the service you have requested.
Our use of cookies also complies with the Privacy and Electronic Communications Regulations 2003 (PECR), which requires prior informed consent for the use of non-essential cookies.
Data transfers
Some of the third-party services we use (including Google and LinkedIn) may transfer data outside the UK. Where this occurs, Magnus Consulting ensures that appropriate safeguards are in place, including reliance on the UK's adequacy decisions and standard contractual clauses (SCCs) as applicable. Please refer to the privacy policies of each third party for further detail.
Data retention
Cookie data is retained for the period specified in the cookie tables above. Personal data processed via analytics and marketing tools is retained in accordance with the data retention schedules set out in the Magnus Consulting Privacy Policy.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we do, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via the website or by email. We recommend reviewing this page periodically.
Further information
For further information about how Magnus Consulting handles personal data, please refer to our Privacy Policy. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have not been respected.