Accelerate Growth in Your Strategic Accounts.
A strategic growth engine for 1:1 and 1:Few ABM, helping you identify, prioritise and convert high-value accounts through insight-led targeting, tailored value propositions, and coordinated GTM activation.
Are your best accounts getting the attention they deserve?
Most account management is reactive. Relationships are maintained rather than grown. Opportunities are spotted late, or missed entirely. Meanwhile, the accounts with the highest revenue potential are being chased by your competitors with a more deliberate approach.
Account Selection: Who to Prioritise
Struggling to decide which accounts deserve your investment? Unsure which relationships have genuine expansion potential? Spreading effort too thinly across too many accounts?
Stakeholder Coverage: Who to Reach
Over-reliant on a single contact? Failing to engage economic buyers and executive sponsors? Missing the influencers and blockers shaping the decision?
Account Growth: How to Win More
Struggling to expand beyond the initial foothold? Unable to clearly articulate new value to existing accounts? Losing ground to competitors already embedded in the relationship?
- → Revenue leaking from accounts that should be growing
- → Competitor relationships deepening while yours remain transactional
- → Renewal risk accumulating invisibly until it's too late to act
- → Sales resource wasted on low-potential accounts instead of the ones that matter
Of B2B revenue comes from 20% of accounts, yet most businesses treat all accounts the same.
Gartner, Strategic Account Management Research, 2023It costs five times more to acquire a new customer than to grow an existing one.
Harvard Business Review, The Value of Keeping the Right CustomersOf B2B buyers say their vendor does not understand their specific business challenges.
Salesforce, State of the Connected Customer, 2024Our Approach To Strategic Account Growth, ABM, Built on GTM Strategy
We help B2B organisations scale growth in their most valuable accounts by combining GTM strategy with ABM precision.
Whether you're aiming to win a single priority deal or scale outreach across a cluster of target accounts, our approach delivers clarity on where to focus, how to engage, and what it takes to convert. Our two-track model includes: Customer Growth Accelerator (CGA) and Strategic Accounts Accelerator.
Both are insight-led, sales-aligned and built for measurable growth.
Customer Growth Accelerator (CGA)
A rapid planning and execution sprint tailored to one strategic account.
Strategic Accounts Accelerator
A scalable 1:Few ABM system aligned around cohorts with shared commercial goals.
Our Proven ABM Framework.
Account Selection & Qualification
Data-led analysis and workshops to define a Target Account List (TAL) with the highest revenue potential.
Deep Account Discovery
Market insight, competitor review, stakeholder profiling, and influence mapping.
Value Proposition & Strategy Build
Tailored propositions and messaging aligned to account objectives, barriers, and decision-maker needs.
GTM Planning & Enablement
Integrated sales and marketing plan supported by stakeholder maps, activation toolkits, and engagement strategy.
ABM Execution & Optimisation
Live campaign support, with weekly action planning and feedback loops to optimise performance and drive deeper engagement with key decision-makers.
Turn strategic intent into a systematic programme for account growth.
Most account management is activity-led. Calls are made, meetings are held, reviews are run, but without a system, effort doesn't compound. Magnus builds the intelligence layer, the account plans, and the operating rhythm that turns individual relationships into a scalable, measurable growth programme.
- → AI-powered account intelligence, Real-time signals on account priorities, stakeholder movements, and competitor activity so your teams always know what to act on.
- → Stakeholder mapping, A complete view of buying centres, influencers, and economic buyers so your engagement reaches the right people, not just your day-to-day contact.
- → Personalised ABM programmes, Account-specific content, campaigns, and outreach that speak directly to the challenges and priorities of each target, not generic messaging at scale.
- → Revenue operating cadence, A defined rhythm for account reviews, pipeline progression, and cross-functional alignment so momentum is built and maintained across the programme.
What you get with a strategic account programme.
- → A tiered account selection framework that identifies where to focus and how much to invest in each relationship
- → Detailed account plans for your top targets - growth opportunity, stakeholder map, engagement strategy, and success metrics
- → An AI-powered intelligence layer that surfaces account signals, flags risk, and prioritises where action is needed
- → Personalised ABM content and campaign assets tailored to the priorities of each target account
- → A shared account review cadence and pipeline dashboard that keeps sales and marketing aligned around the same targets
- → A playbook for managing executive relationships and multi-threading into the buying centre at each target account
Account programmes we've built. Revenue we've grown.
Magnus helped a global logistics company shift from a transactional to collaborative client relationship, extending a renewal from 3 to 10 years, and creating two new opportunities worth £225M.
Explore our impact →
Magnus developed a 1:Few ABM programme for a leading tech brand, enabling commercial growth across priority verticals through tailored GTM plans, stakeholder engagement, and insight-led GTM execution.
Explore our impact →Rapid commercial gap analysis structured for investor-committee presentation, from kickoff to IC-ready output.
See all growth stories →What makes us different?
Intelligence before engagement
We don't start with outreach. We start with deep account intelligence, understanding buyer priorities, mapping the stakeholders who matter, and identifying where the real opportunity sits before a single message is sent.
Explore How to Win →AI-embedded from the start
AI is the engine of a modern account programme, surfacing signals, accelerating personalisation, and helping your team act on the right information at the right moment. We build intelligence in from day one.
Explore Magnitude →We stay until it runs
We don't hand over a plan and leave. We embed alongside your team until the programme is operational, the account reviews are running, the pipeline is moving, and your team has the tools and discipline to sustain it.
See the results →Strategic account management focuses on the long-term growth of your most valuable existing relationships, deepening penetration, expanding into new areas, and protecting the revenue you already have. ABM (account-based marketing) is the commercial approach used to win and grow specific target accounts, blending intelligence, personalised content, and coordinated sales and marketing engagement. In practice, the two work together: a well-run strategic account programme uses ABM principles to drive growth within and across key accounts.
The right number depends on the complexity of your relationships, the size of your commercial team, and the growth potential in your account base. Typically, a one-to-one ABM programme covers 5–20 named accounts with fully tailored plans and engagement. A one-to-few approach can scale to 20–50 accounts grouped by shared challenges or sector. We help you determine the right level of investment for each tier based on the opportunity, not an arbitrary list.
Having account managers and running a strategic account programme are different things. Most account management is relationship maintenance, reactive, activity-led, and under-supported by intelligence. A strategic programme gives your account managers the insight, the plans, and the marketing support to move from maintaining relationships to actively growing them. We typically work alongside existing teams to lift the quality and impact of what they're already doing.
AI changes what's possible in account management. It allows you to monitor signals across dozens of accounts simultaneously, news, hiring patterns, financial disclosures, intent data, and surface what matters in real time. It accelerates the research, personalisation, and content generation that makes ABM programmes work at scale. We use AI tools throughout: to build account intelligence, to support account planning, and to help your team act faster on what they find.
Typically the programme is designed and live within 8–12 weeks. Early results, new meetings, re-engaged relationships, expanded stakeholder coverage, often appear within the first quarter. Significant revenue impact typically follows over 6–12 months as the programme matures and account plans are executed against. We build in milestones and review points throughout so you can see what's working and where to focus next.
Not sure which accounts deserve more investment?
Start with a conversation. We'll help you identify where the growth is and how to go after it.