Embedded growth strategy for ambitious businesses.
Magnus is an AI-embedded B2B growth consultancy. We work with enterprise businesses and PE-backed portfolios to design commercial strategy, embed it, and build the intelligence layer that keeps it delivering. We stay until it does.
Not an agency. Not a platform. Something more useful.
Most consultancies diagnose without delivering. Most platforms deliver without understanding. Magnus does both, and stays until the system works independently.
Strategic
We start with the commercial challenge, not a product sale. Every engagement is diagnosed before anything is prescribed. The strategy comes first. Always.
Embedded
We work inside the team, not above it. Our consultants don't hand off to an implementation partner. The same people who design the strategy embed it and build the capability to sustain it.
AI-powered
Intelligence systems are built into every engagement, not bolted on. AI handles the production layer so senior thinking goes where it matters. The result is a commercial function that never switches off.
Four principles. One integrated approach.
Diagnose before prescribe.
Every engagement starts with a commercial diagnosis. We don't sell modules. We identify the specific gap between where you are and where you need to be - then design the response.
Build with, not for.
We work inside the commercial function. That means the capability is built into your team, not installed from outside. When Magnus leaves, the system runs. That's the point.
AI handles production.
Intelligence systems take on the production work - content, signals, account intelligence, pipeline analysis. Senior time goes to strategy, relationships, and the decisions that move the number.
Leave the system behind.
The goal of every Magnus engagement is independence. We build the operating model, the intelligence layer, and the team capability to sustain it. Not a consultancy dependency. A commercial system.
We'll tell you the truth, even when it's not what you want to hear.
Magnus is not
- ✕ A supplier that delivers what it's told to, regardless of whether it will work.
- ✕ A firm that validates decisions already made and calls it strategy.
- ✕ An agency that counts slides, campaigns, and reports as success.
- ✕ A consultancy that builds dependency to protect the retainer.
Magnus is
- ✓ A firm that will tell you when the strategy is wrong before you execute it.
- ✓ A team that challenges the brief, not just fulfils it.
- ✓ A consultancy that measures success by commercial outcomes, not deliverables delivered.
- ✓ A partner that leaves you more capable than when we arrived.
Recognised independently. Measured by clients.
Independent recognition from the Financial Times. Not self-reported.
Client satisfaction across every active engagement. World-class percentile for professional services.
Business as a force for good. Independently verified against the highest standards since 2023.
Recognised as providing professional excellence in consultancy.
Our values guide how we work with clients, and how we work with each other.
Courageous Curiosity
We ask hard questions and challenge assumptions to unlock better ways.
Momentum that Matters
Progress with purpose. We move fast, in the right direction. Building growth that lasts.
Impact with Integrity
Creating success that lasts for businesses and the people within them.
Shared Success
We succeed when our clients do. We work as partners, going further to win together.
One integrated practice. Strategists, AI practitioners, and sector specialists.
The consulting team and the AI team work together from day one of every engagement. Not handoffs. Not separate tracks. The same people who design the strategy build the intelligence layer and stay until it's working.
Meet the team →
A firm that will tell you the truth, even when it's not what you want to hear.
Tell us what you're working on. We'll tell you honestly whether Magnus can help, and what that would look like.