Focus on the greatest opportunity.
Growth demands focus, not just ambition. We combine deep commercial expertise with an intelligence infrastructure that never switches off to help you choose the markets, customers, and bets with the greatest potential. What used to take months of analysis, we deliver in weeks.
Without clarity on where to play, even the most ambitious businesses waste time.
Resources wasted chasing markets that can't scale
Capital, talent, and marketing budgets diluted across the wrong opportunities by intuition or legacy thinking.
Sales and marketing alignment breaks down
Without an agreed ICP and DMU map, commercial teams pull in different directions, eroding velocity, win rates, and ROI.
Commercial decisions aren't investor-ready
Without clear market potential data, leadership can't defend growth bets to boards or PE backers.
of B2B organisations will transition from intuition-based to data-driven decision making by 2026
Gartner, 2022higher revenue growth in firms with high levels of marketing and sales alignment, alongside 2X more growth in profitability
Forrester report, 2024of investors agree that third-party insights boost confidence in a company
EY survey, 2024Three ways Magnus defines Where to Play.
Commercial Gap Analysis: Magnify™
Assess where commercial capability is falling short of what the market opportunity demands. Magnify™ is our proprietary diagnostic framework, a structured audit of your GTM system that surfaces the gaps between where you are and where you need to be.
Explore commercial gap analysisDefining Growth Focus
Consolidates CCC Intelligence, Market Opportunity Analysis, ICP and DMU mapping, and Customer Journey mapping into a single, integrated Where to Play architecture. The result is a shared commercial foundation your whole team can act from.
Explore defining growth focusCommercial Due Diligence
Assess internal readiness and market opportunity before a strategic investment, acquisition, or major GTM shift. Provides the commercial intelligence that investors and leadership need to make high-stakes decisions with confidence.
Explore CDDTurn Market Focus into Measurable Advantage.
- Faster entry into high-potential markets through accelerated market sizing
- Sharper targeting with crystal-clear ICP and DMU definitions
- Competitive advantage through deeper customer intelligence
- Sustained brand relevance with continuous monitoring
- Decisions backed by data investors can trust
- A live Where to Play architecture held inside the GTM system, not a one-off slide deck
ICP defined, named account pipeline identified, and £15M in-year pipeline generated.
Read growth story →
CCC intelligence qualified a substantial pipeline. Strategy embedded inside the commercial team.
Read growth story →Rapid commercial gap analysis structured for investor-committee presentation, from kickoff to IC-ready output.
See all growth stories →Where to Play feeds everything else.
The Where to Play architecture isn't an output you file away. It becomes the foundation that your How to Win strategy is built on, the context that Embed uses to align teams, and the brief that Activate executes from.
→ How to Win
ICP and market architecture shapes GTM strategy, account selection, and campaign targeting.
Explore How to Win→ Embed
Operating model and team structure are designed around the Where to Play choices.
Explore Embed→ Activate
Brand positioning, demand gen, and content are all built from the ICP up.
Explore ActivateMost teams rely on legacy assumptions, incomplete data, or surface-level segmentation. We pressure-test your current focus using real market signals and customer intelligence, so you can clearly see where growth is most achievable and defensible.
Not at all. Many clients use our Where to Play solution to re-prioritise their existing focus, re-segment their customer base, or sharpen commercial strategy ahead of investment, new leadership, or broader GTM evolution.
You will start seeing clarity within weeks. Early outputs such as sharper ICPs and validated market sizing immediately improve targeting and decision-making, while the full Where to Play architecture compounds value over time as it feeds into your GTM system.
We do not deliver static strategy. We build a living Where to Play architecture grounded in real customer intelligence and embed it into your GTM system, so it continuously informs decisions rather than sitting in a one-off presentation.
Not sure where the gaps are? That's exactly what we diagnose.
Start with a conversation. We'll tell you which diagnostic is right for your situation.