Facts

The key facts and figures behind Magnus, stated once and linked to the page that backs each one up.

Client outcomes

Results from Magnus client engagements. Each links to the growth story behind it.

£200M strategic contract won

A bid a global logistics leader was ready to drop became a £200M contract win in 12 weeks, and a £170M+ renewal at risk moved towards a 10-year partnership, through Magnus’s Customer Growth Accelerator.

Source: Global logistics leader: Customer Growth Accelerator →

£451M unweighted revenue pipeline in 12 weeks

The same Customer Growth Accelerator programme built a £451M unweighted revenue pipeline for the global logistics leader in 12 weeks.

Source: Global logistics leader: Customer Growth Accelerator →

319× return on investment

The Customer Growth Accelerator delivered a 319× return on a £65K investment for the global logistics leader.

Source: Global logistics leader: Customer Growth Accelerator →

£214M priority pipeline across five business units

Magnus designed and embedded a Strategic Account Growth Accelerator across five business units of the global logistics leader, creating a £214M priority pipeline and a repeatable system for winning strategic enterprise accounts.

Source: Global logistics leader: Strategic Account Growth Accelerator →

€44.4M pipeline at 63:1 return on investment

A GTM strategy for Expleo’s SAP S/4HANA Programme Assurance offer generated €44.4M of pipeline over 18 months at a 63:1 return on investment, including €19.5M closed-won revenue from 28 deals.

Source: Expleo: AI, Data and S/4HANA GTM →

£3.6bn market sized, £22M in-year pipeline

Magnus sized the UK BPO market opportunity for Iron Mountain at £3.6bn and generated £22M of in-year pipeline across three accounts.

Source: Iron Mountain: market opportunity and GTM →

£200M AUM growth in six months

A vertical GTM strategy and growth accelerators grew assets under management by £200M within six months for a leading UK wealth management firm.

Source: Wealth management: vertical GTM strategy →

£130M funding round supported

Magnus repositioned Deepki commercially, redefining its ICP, rebuilding its narrative and GTM motion, ahead of a £130M funding round.

Source: Deepki: repositioning →

c.10% of annual marketing budget identified as potential savings

An AI transformation engagement with a global payments company identified potential savings of around 10% of its annual committed marketing budget.

Source: Marketing AI transformation →

10,000 survey responses turned into an AI assistant

Magnus built RIA, a public-facing AI assistant that turns a global workforce survey of 10,000 respondents into interactive insight.

Source: RIA: workforce chatbot →

Six markets on one persona platform

Magnus built a dynamic persona platform for a global consulting firm that scales personalised content across six markets using AI and C-suite interviews.

Source: Scalable persona platform →

Client satisfaction

How clients rate working with Magnus.

NPS +95

Magnus clients rate their programmes at an NPS of +95, measured across client programmes.

Source: About Magnus →

Research

Findings from Magnus’s own research.

35% of GTM leaders are very confident of hitting their growth targets

In the GTM Confidence Index FY27, published in October 2026, only 35% of GTM leaders were very confident they would hit their growth targets.

Source: GTM Confidence Index FY27 →

108 senior B2B leaders surveyed in the GTM Confidence Index FY26

The GTM Confidence Index is Magnus’s annual survey of senior B2B commercial leaders. In the FY26 edition, only 9% of the 108 leaders surveyed were highly confident they would hit their 2026 growth targets.

Source: The GTM Confidence Gap Is The Growth Gap →

Awards and recognition

Independent recognition of Magnus’s work.

FT UK Leading Management Consultancy 2026

The Financial Times recognised Magnus as a UK Leading Management Consultancy for 2026.

Source: Named FT UK Leading Consultancy 2026 →

MCA Awards 2026 finalist: Strategy

Magnus was shortlisted at the 2026 MCA Awards in the Strategy category for its work with Expleo on the AI, Data and S/4HANA go-to-market strategy.

Source: Expleo: AI, Data and S/4HANA GTM →

MCA Awards 2026 finalist: Commercial Impact

Magnus was shortlisted at the 2026 MCA Awards in the Commercial Impact category for its work with a global logistics leader, where a bid the business was ready to drop became a £200M contract win.

Source: Global logistics leader: Customer Growth Accelerator →

UK Business Tech Awards 2026 finalist

Magnus was a finalist in the Best AI-Driven Business Intelligence Tool category, for Magnitude and its work on strategic account growth with a global logistics leader across five business units.

Source: Global logistics leader: Strategic Account Growth Accelerator →

Consultancy.uk Top Consulting Firms for Sales 2026

Consultancy.uk named Magnus one of the UK’s Top Consulting Firms for Sales in 2026, in a ranking across 1,400+ firms.

Source: Awards and recognition →

B2B Marketing Award 2025: Best Demand Generation Campaign

Magnus was recognised at the B2B Marketing Awards 2025 for Best Demand Generation Campaign, for its work with Expleo on the AI, Data and S/4HANA go-to-market strategy.

Source: Expleo: AI, Data and S/4HANA GTM →

Certified B Corporation, B Impact Assessment score of 88.7

Magnus is a Certified B Corporation, with a B Impact Assessment score of 88.7 across governance, workers, community, customers and the environment.

Source: About Magnus →