RIA: The Workforce Intelligence Chatbot
Turning 10,000 workforce survey responses into AI-powered brand credibility
From static report to interactive asset.
Context
In 2024, a global organisational consulting firm conducted a global workforce survey across 10,000 respondents, generating a significant volume of proprietary data. The immediate focus was how to extract insight from that data in a timely and meaningful way. At the same time, there was a broader ambition to demonstrate credible AI capability to the market as part of a board-level strategic priority.
Reframe
Instead of publishing a static report, the opportunity was to make the data interactive. This created two parallel outcomes: how to turn insight into an interactive way to engage with prospects at a highly personal level, and how to showcase AI capability externally to a target audience.
Solution
We built RIA: a public-facing AI assistant that allows clients and prospects to query workforce data directly. The tool serves both as an audience engagement asset and a sales enablement resource.
Innovation
A structured evaluation framework, including 400 automated test questions, ensured accuracy, tone alignment, and brand safety before launch. Governance involved marketing, technology, AI leadership, and executive oversight.
Impact
RIA became a commercial asset deployed across markets, accelerating access to insight and reinforcing credibility in applied AI. One investment delivered both operational efficiency and market-facing credibility.
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