How to win: Shape the GTM system. Deliver with confidence
The How to Win layer turns Where to Play choices into an operating rhythm across marketing, sales, and product. Magnus designs the GTM model, motions, and cadences. Magnitude powers the execution so campaigns, content, and account activity stay aligned to strategy as markets move.
The Challenge
Without a clear, aligned approach, even the sharpest strategies stall
Winning moves get diluted.
Without a shared view of what to do, how to do it, and what success looks like, priorities splinter. Teams drift, momentum fades, and growth potential weakens.
Speed is sacrificed to silos.
When sales, marketing, product, and delivery aren’t moving in sync, progress slows. Competitors move faster, and hard-won opportunities slip away.
The rhythm to scale never takes hold.
Blockers remain, accountability blurs, and the pace to market stalls. Potential growth turns into inertia.
65%
of buyers say they are likely to switch suppliers if they run into hiccups
McKinsey, B2B Pulse 2024
2×
the industry’s average revenue – that’s what
top B2B leaders achieved in 2024 by following
a structured, data-driven GTM strategy
Bain, The B2B Growth Divide 2025
Our Expertise
Execution designed for growth
We help B2B organisations move from market opportunity to revenue realisation. The operating system accelerates execution, powers triggers, and delivers always-on GTM capability.
GTM STRATEGY
Align teams and define how to drive awareness, engagement, and conversion. Connected intelligence informs every decision, from market targeting to channel strategy to buyer journey mapping.
AI Innovation Sprints
Solve commercial problems in weeks, not quarters. Each sprint takes a defined challenge, builds the strategic architecture around it with senior commercial thinkers, and delivers a working system, not a report. The fastest route from strategy to execution.
Strategic Account Growth (ABM)
Win in your highest-value accounts through tailored, insight-led strategy. Triggers and signals identify the right moments to engage, while Magnitude delivers content that lands for every stakeholder.
Marketing Roadmap
Prioritise high-impact marketing activity tied to business outcomes. Accelerated analysis ensures every initiative connects to commercial value.
Brand Strategy
Brand strategy and positioning that resonates with your customers and differentiates you from your competitors to accelerate growth.
Embedded Expert Support
Specialist resource to sustain momentum and embed new ways of working. Our experts work alongside your team, supported by Magnitude, to drive execution at pace.
What You’ll Gain
Sales and marketing aligned around shared outcomes
Clear GTM strategy powered by connected intelligence
Faster pipeline velocity through triggers and always-on execution
Greater confidence and clarity across the commercial team
Embedded execution support to drive sustained growth
Working systems, not reports. Owned by your team from day one
ai innovation sprints: the fastest entry point
Most clients start here. A defined commercial problem, solved in 3-8 weeks, with a working system your team owns. It’s how we prove the approach before scaling it across your GTM.
CASE STUDIES
Real results from ambitious teams
Driving €45M Pipeline with GTM Focus
Helped an engineering consultancy clarify market opportunity, align stakeholders, and build a compelling GTM proposition. 28 wins, 22 live opportunities, and a €45M pipeline in 18 months.
Unlocking £451M in Revenue for a Supply Chain Leader
Repositioned GTM strategy and execution rhythm, creating £451M in revenue opportunity and £29.6M EBIT pipeline in just 16 weeks.
Magnus helped us create a strong foundation as we build a best-in-class marketing organisation. With their clear methodology, they got under the skin of our business quickly and identified the priorities in terms of structure, process, tech and measurement. As a partner, they helped implement the changes and continue to support us when we need them.
Mark Underwood
COO, Acacium Group
