B2B growth case studies. Real results from real engagements.

How Magnus helped two global technology partners turn a transactional enterprise defence account into a coordinated, customer-led growth strategy. The approach supported an initial £500K win and ~£2M of new pipeline.

Magnus partnered with Fagerhult Group, grown through 12 acquisitions, to define a group brand that unifies its 12 businesses without competing with their individual identities, driving future M&A, organic growth and market confidence.

Magnus partnered with a leading UK wealth management firm to embed a system of fast change and continuous improvement. Rather than pausing for a long strategy cycle, the firm embraced Magnus's Growth Accelerators: high-impact sprints designed to deliver results from day one.

Magnus partnered with a leading UK wealth management firm to design a vertical GTM strategy, uniting marketing and sales and accelerating pipeline to capture greater market share.

Post-acquisition, Iron Mountain needed commercial clarity in a new market segment. Magnus sized the £3.6bn opportunity and identified £15M in-year pipeline from named accounts.

Magnus designed and embedded a Strategic Account Growth Accelerator across five business units, creating a £214m priority pipeline. A repeatable system to win strategic enterprise accounts.

Commercial function transformation. Aligned sales and marketing around a shared GTM operating model that protected and grew net revenue retention.

Best-performing demand gen programme in the Expleo group. AI-embedded across the commercial function with Magnitude intelligence driving account selection and content.

ICP and persona mapping, a unified value proposition, and a scalable GTM playbook - bringing sales and marketing together behind one commercial engine.

Full brand and commercial repositioning ahead of a £130M funding round. ICP redefinition, narrative architecture, and GTM motion rebuilt from the ground up.

AI-powered synthetic audience intelligence used to design a senior CFO engagement series. Three evidence-based discussion angles built around real CFO priorities across the UK and Ireland.

ICP definition, market opportunity analysis, and GTM motion design for Expleo's life sciences vertical. From standing start to pipeline-generating programme.

Dynamic persona architecture and AI-powered content engine built to compete for scarce technical talent across AI, cybersecurity, and DevOps.

Magnify™ commercial gap analysis surfaced the priority segments and growth levers Vizrt needed to pursue. Vertical GTM strategy designed and embedded.

Magnitude deployed against a validated convenience sector go-to-market strategy, enabling a lean team to produce market-ready content at pace. Strategy as a live operational system, not a document.

Public-facing AI assistant built on 10,000 workforce survey responses. Turned proprietary data into an interactive engagement tool and demonstrated credible AI capability to market.

AI-powered audit of 25 digital properties across 5 buyer personas replaced subjective brand debate with objective evidence of how content performs against real buyer criteria.

Dynamic persona platform powered by two years of C-suite interview data, scaling personalised content across six markets for a global organisational consulting firm.

Basket abandonment research transformed into four bespoke, retailer-specific reports — each opening C-suite conversations within target supermarket accounts and establishing a repeatable framework for strategic outreach.

Data-led ICP and DMU mapping, a value proposition built for third-party risk leadership, and a Customer Growth Accelerator to bring the strategy to life.

Uniting the business behind one brand after £500m of acquisitions, with a three-year effectiveness roadmap and stronger alignment between sales and marketing.

Magnus transformed Mambu's marketing function, implementing new KPIs and streamlined processes that reduced costs while boosting the banking platform's team productivity and focus.

Magnus revolutionised Intuit UK's marketing with new end-to-end processes and team structures, fostering cross-functional collaboration and creating a more effective growth team.