From risk to resilience: strengthening the go-to-market approach for growth
Sharpening focus. Aligning teams. Accelerating growth. Magnus helped Ethixbase360, a fast-scaling compliance technology business, build the go-to-market foundations to sharpen commercial focus, align sales and marketing, and unlock new opportunities for growth.
Building the foundations for focused, coordinated growth.
Context
Ethixbase360 is a fast-scaling compliance technology business, serving global organisations navigating complex risk environments. With growing ambition and increased commercial focus, the business recognised the need for a more structured go-to-market approach. It faced increasing complexity, with opportunities to refine its customer focus, improve consistency of messaging, and strengthen alignment between sales and marketing.
Solution
Magnus was engaged to establish the foundations for growth by aligning the business on where to focus and how to deliver. We developed a data-led Ideal Customer Profile (ICP), combining market analysis with customer insight to help sales and marketing focus on the right opportunities, and mapped the decision-making unit to understand what matters most to buyers.
Innovation
From this, we built a clear value proposition that positioned Ethixbase360 as a leader in third-party risk management — combining platform and people to deliver resilient, scalable programmes, centred on reducing exposure, strengthening oversight, and enabling confident decisions for global leaders. We designed a global marketing plan aligned to the customer journey, then supported execution through the Customer Growth Accelerator — bringing structure, rhythm, and accountability to account development.
Impact
The business now has a sharper commercial focus, stronger alignment across teams, and the tools to deliver consistently. The ICP is guiding pipeline development, the value proposition is being used consistently across campaigns and sales conversations, and cross-functional teams are better positioned to capture opportunity — a more confident, coordinated approach to third-party risk management, built for resilience, momentum, and growth.
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