From commercial uncertainty to vertical growth strategy, with Magnify™.
Vizrt needed to understand where its commercial capability was falling short of the market opportunity. Magnify™ surfaced the gaps, defined the priority growth levers, and laid the foundation for a focused vertical GTM strategy.
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Following an acquisition into a new market segment, Iron Mountain needed commercial rigour fast. Magnus sized the £3.6bn opportunity, defined the ICP across three verticals, and identified £15M in named account pipeline within 12 weeks.
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Magnus embedded Magnitude intelligence across the commercial function, aligning account selection, content, and campaign activity to how enterprise buyers in AI, Data and S/4HANA actually behave. The programme delivered a 63:1 return on investment and set a new benchmark across the group.
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Magnify™ is the commercial gap analysis that surfaces where the biggest opportunity lies.