B2B intelligence
Perspective for B2B leaders, PE, and GTM teams.
Magnus publishes reports, playbooks, and practical guides on where to play, how to win, and how intelligence reshapes B2B growth
Magnus intelligence reports
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Being busy doesn’t build growth
Most teams don’t have a capacity problem. They have a focus problem. When everything feels urgent, the instinct is to do more, move faster, and cover more ground, but busyness isn’t the same as progress. That gap is where growth quietly stalls.
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When pipeline slows, decision discipline matters most
Most B2B teams don’t have an execution problem. They have a decision problem. When pipeline slows, the pull toward activity is almost automatic, but activity and progress aren’t the same thing, and that gap is where growth quietly stalls. In this article, we explore why prioritisation breaks down under pressure, what’s usually underneath it, and how to build the commercial conditions that make the right decisions easier to make, and hold.
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Is Your Business Ready for Strategic Account Growth?
Before launching an ABM or Strategic Account Growth programme, assess your readiness. Discover the five pillars that drive alignment, impact and revenue growth.
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The confidence gap is the growth gap. And no rate decision will close it.
Interest rates may be holding, but confidence is not. Only 9% of B2B leaders believe they will hit 2026 growth targets.
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AI Isn’t the Threat to Consulting. Complacency Is.
AI is reshaping consulting, but technology alone won’t determine who wins. As analysis becomes commoditised, the real advantage shifts to firms with clear positioning, strong judgment, and commercial discipline. In an AI-accelerated world, execution, not output, defines value.
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GTM Is Not a Campaign. It’s an Operating System.
At a closed-door GTM roundtable in London, senior mid-market leaders confronted a clear reality: bold FY26 growth targets are not matched by confidence in execution. From alignment and investment discipline to ICP focus and AI governance, the discussion revealed why GTM confidence is not a mindset—it’s an operating discipline.
Ongoing insight
Magnify: The GTM View
Monthly GTM intelligence from the frontline. One sharp take from a Magnus partner or senior consultant on what’s driving (and stalling) B2B growth right now.
Ready to act?
If something resonates, we can run a short focused session with your team to turn insight into decisions your business can move on.
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