Our Senior Strategist, Danny Philamond, and Sojourn Solution‘s Kristin Connell and Phil Boyden recently hosted a webinar on ‘How to identify and solve B2B marketing misalignment through marketing strategy and marketing operations’.

Webinar contents: How to improve b2B Marketing alignment

The webinar covers the following areas, as well as the time we are discussing each point (just in case you wish to skip to a certain section):

1. The current state of alignment (1:00 – 4:00 mins)
2. What are the symptoms and impacts of marketing misalignment? (4:00 – 9:30 mins)
3. What is the ideal state and the key benefits of alignment? (10:00 – 16:30 mins)
4. How can you improve alignment with marketing strategy and marketing operations? (17:00 – 23:15 mins)
5. Bringing it to life with real world client examples (23:30 – 27:30)
6. Next steps – The ‘How People Power the Three Ps: Planning, Processes, Platforms‘ Guide from Magnus Consulting and Sojourn Solutions

Webinar – Solve your top marketing misalignment challenges

Guide – How People Power the Three Ps: Planning, Processes, Platforms

To discover more on this topic read our guide created in partnership with Sojourn Solutions. The 10 step guide helps organisations to align marketing strategy and operations to increase the effectiveness and impact of marketing.

Executive Summary – To make your marketing team smarter, more efficient and truly effective, it’s essential to ensure marketing strategy and marketing operations are aligned. Clear planning, strong processes and the right platforms sit at the heart of successful marketing teams. Yet, it is people that power the effective development of each and benefit most from their alignment.