Sprint90

A 90 day sales & marketing STRATEGY assessment and actions to accelerate performance

A cost-effective, fast-change solution.

Sprint90 is a cutting-edge assessment and change management programme delivered in 90 days. It is designed specifically for B2B organisations to optimise sales and marketing strategy and accelerate growth.

In-depth analysis and solution planning generates quick wins and a growth roadmap. Transformation is powered by the relationships and advocacy created by close collaboration with key stakeholders.

With Sprint90, businesses can quickly unlock the new capabilities and pace they need to win.

It’s time to rethink sales and marketing Strategy.

We are experts in sales and marketing strategy and effectiveness and have partnered with some of the most progressive and fast paced global B2B brands.

Together with SBR, our sales effectiveness partners, we have designed Sprint90 to get started quickly and create fast change.

We radically shift the capabilities of sales and marketing teams to create:

Unified commercial goals and the right plan to unlock stronger ROI

Access to customer insights from marketing, sales and customer success

End-to-end customer journeys and collaboration across organisational siloes

Processes and platforms which enable us to go faster, innovate, and gather learnings

Our clients acquire new customers faster, extend customer lifetime value, grow pipeline, and win more deals.

THE Sprint90 Approach

Sales

Map the sales process through stages, criteria, and deal progression for clarity and efficiency.
Assess pipeline health by analysing conversion rates and opportunity durations.
Evaluate forecast accuracy and conversion rates using historical data and team metrics.
Analyze concentration trends to identify risks in deal distribution.
Align sales process and compensation by comparing job roles, sales objectives and rewards.
Conduct sales call analysis with AI for insights on sales tactics.
Check CRM integrity by evaluating usage levels and data accuracy.
Assess sales skills versus quota attainment to find performance correlations.
Examine organizational structure and alignment to make recommendations for optimal performance.
Review sales operations and dashboard usage to drive sales tools adoption.

Marketing

Review the role of marketing with key stakeholders and align with commercial targets.
Map end-to-end customer journeys with key stakeholders to pinpoint gaps and refine targeting.
Research the ICP, market sizing, and competitors to quantify opportunity and identify risks.
Review brand positioning and messaging based on ICP insights for market fit and differentiation.
Analyse campaign effectiveness through channel and sales data to identify optimal tactics.
Assess marketing budgets by comparing spend vs. measured outcomes across campaigns.
Evaluate marketing operations and tools for efficiency and handoffs with sales and customer success and tech adoption and scalability.
Assess job roles and structure with marketing goals and commercial outcomes.
Review marketing team skills and gaps in the capabilities that the strategy for growth requires
Assess Marketing Performance and KPIs via analytics and internal reporting to align measurement with commercial outcomes

Sprint90 for your growth journey.

Every growth journey is unique, and Sprint90 is tailored to your business challenges to unlock the next stage of growth.

Sprint90 for scale up acceleration

Sprint90 for value creation pre-IPO

Sprint90 for enterprise transformation

Sprint10 For Pre Deal Assessment.

Sprint10 is a 10 day pre deal sales & marketing assessment from Magnus and SBR consulting designed to validate investment decisions, inform negotiations, and set priorities for value creation post-investment.

Accelerator value creation from day 1: The report provides an assessment of the maturity of the marketing and sales function through the lens of scalability, capability and opportunity and recommendation of actions to improve revenue potential, by priority, post investment.