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Maximising marketing ROI: is your strategy built to accelerate growth?

In 2024, CMOs are facing everything from stringent budget constraints to an escalating demand for personalised marketing and AI mastery! Amid these challenges, how do they create focus and direction for their busy marketing teams, increase marketing ROI, and establish marketing as a recognised revenue driver for the business? This post is for marketing leaders who are wrestling with this riddle and how Magnus is helping their clients to chart a practical way forward.

Sales and marketing alignment

Historic siloes between sales and marketing undermine the commercial role of marketing and the efficiency of customer-centric campaigns. For example:

  1. Inconsistent customer messaging: a lack of collaboration and alignment on the customer journey leads to disjointed communication with prospects, negatively affecting conversions and customer trust.
  2. Lost insights: Sales’ direct customer interactions yield valuable insights that could be used to optimise marketing campaign strategy and targeting.
  3. Missed opportunities: Separate processes and technologies hinder lead tracking and nurturing, affecting the customer journey and sales funnel effectiveness.
  4. Ineffective ROI measurement: The division makes it hard to attribute revenue to marketing effectiveness, challenging the justification of marketing spend.

It’s time to rethink sales and marketing and establish:

  1. Unified commercial goals and the right plan to unlock stronger marketing ROI
  2. Access to customer insights from marketing, sales and customer success
  3. End-to-end customer journeys and collaboration across organisational siloes
  4. Processes and platforms which enable us to go faster, innovate, and gather learnings

A low cost, fast method to transform marketing ROI

Magnus are marketing transformation specialists and have partnered with SBR, experts in sales effectiveness, to create an agile approach to achieving this shift.

Sprint90 is a cutting-edge assessment and change management programme delivered in 90 days. It is designed specifically for B2B organisations to optimise sales and marketing strategy and accelerate growth.

In-depth analysis and solution planning generates quick wins and a growth roadmap. Transformation is powered by the relationships and advocacy created by close collaboration with key stakeholders.

With Sprint90, businesses can quickly unlock the
new capabilities & pace they need to win

Take a look at the features of Sprint90 here

Get in touch for a chat about your marketing effectiveness goals. We’d love to hear from you.

Richard Ablett

With 20 years of marketing and business transformation experience, Richard has solved complex marketing challenges for some of the world’s biggest brands, including Adidas, Coca-Cola, Universal Pictures, American Express & Jaguar Land Rover.

He has previously held senior roles with WPP, iCrossing, and Brilliant Noise. Richard brings a wealth of experience in transforming marketing teams and global brands to improve performance.