Driving growth by developing an effective go to market strategy for Expleo’s new S/4HANA Transformation solution.
Expleo, a global engineering, technology and consulting service provider, recognised the huge market opportunity arising from the impending 2030 deadline for businesses to transition their existing SAP systems to SAP S/4HANA. Organisations needed an expert partner to help them navigate the complex multi-year transformation, and Expleo needed to clearly communicate the value of their transformation offering.
Our Role
Expleo engaged Magnus to develop an end-to-end go to market strategy. From conducting market analysis and identifying the most valuable audiences, to developing a value proposition and flexible global campaign strategy that could act as a blueprint for all regions to activate.
The Impact
Created an effective GTM strategy that set the Expleo marketing and sales teams up for success. Defined a new competitor set, identified a new senior decision maker to target, and delivered a scalable GTM approach.
We worked with the Magnus team to understand and assess the market opportunity for Expleo’s unique Programme Assurance solutions. The team were excellent at focusing our various stakeholders and subject matter experts to identify the right information to build the strongest GTM proposition.
Siobhán Smith Vice President, Brand & CommunicationsRELATED CASE STUDIES
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