Customer Growth Accelerator: Your key to unlock growth
When our client, a world-leading logistics and courier company faced two distinct challenges with their accounts, they knew they had to rely on a quick approach that would provide fast results.
The Customer Growth Accelerator is a tailored program focused on delivering commercial outcomes at speed as well as lasting change.
Combining the best practices of ABM, behavioural science and strategic messaging, Magnus is able to enable fast growth coupled with sustainable practices across teams.
Taking our client through our Customer Growth Accelerator program delivered:
– Deep marketing and competitor analysis
– Stakeholder profiling and influence mapping
– Hyper-personalised value propositions
– Strategic account planning with clear objectives
The Impact
At the end of the CGA our client rised the likelihood of of a £170M renewal from 50% to 70%.
They also doubled the likelihood to win from 25% to 50-60%.
Expanded their stakeholder network from 16 to 86 qualified contacts.
We positioned our client as a future-ready partner during a major market disruption.
Over the last six, seven, eight months, the relationship with [the retailer] has really strengthened… We are now in a much better place, and you can see that through our CM scores, our relationships, and our conversations.
Magnus Client“It helped us overcome internal inertia and put us in stronger position to respond, because we had much greater situational awareness.”
Magnus ClientRELATED CASE STUDIES
Mambu
Magnus transformed Mambu’s marketing function, implementing new KPIs and streamlined processes that reduced costs while boosting the banking platform’s team productivity and focus.
