How to win:
Shape the strategy.
Deliver with confidence.
Turn GTM strategy into commercial momentum with a unified growth engine across marketing and sales.
From strategic planning to embedded execution, we help ambitious teams win faster, better, and more often.
The stakes of poor execution are too high to ignore.
You’ve found the right markets. But without a clear, aligned, and sustained approach for how to win, even the sharpest strategies stall. Without the right plan, even well-placed bets face familiar risks:
Winning moves get diluted.
Without a shared view of what to do, how to do it, and what success looks like, priorities splinter. Teams drift, momentum fades, and growth potential weakens.
Speed is sacrificed to silos.
When sales, marketing, product, and delivery aren’t moving in sync, progress slows. Competitors move faster, and hard-won opportunities slip away.
The rhythm to scale never takes hold.
Blockers remain, accountability blurs, and the pace to market stalls – turning potential growth into inertia.
The result? Opportunities fade, momentum stalls, and leadership teams are left knowing where to play – but without the clarity and coordination to win.
65%
of buyers say they are likely to switch suppliers if they run into hiccups
McKinsey, B2B Pulse 2024
2×
the industry’s average revenue — that’s what top B2B leaders achieved in 2024 by following a structured, data-driven GTM strategy
Bain, The B2B Growth Divide 2025
Our Expertise – Designed to Prioritise Growth
We help B2B organisations move from market opportunity to revenue realisation. Whether you need to reposition a category leader or support a complex transformation launch, we bring clarity and commercial focus to every stage.
Our “How to Win” offer includes:
GTM STRATEGY
Align teams and define how to drive awareness, engagement and conversion.
MARKETING ROADMAP
Prioritise high-impact marketing activity tied to business outcomes.
GROWTH ACCELERATORS
Focused sprints to deliver pipeline impact at speed.
EMBEDDED EXPERT SUPPORT
Specialist resource to sustain momentum and embed new ways of working.
STRATEGIC ACCOUNT GROWTH (ABM)
Win in your highest-value accounts through tailored, insight-led strategy.
Magnus helped us create a strong foundation as we build a best-in-class marketing organisation. With their clear methodology, they got under the skin of our business quickly and identified the priorities in terms of structure, process, tech and measurement. As a partner, they helped implement the changes and continue to support us when we need them.
Mark Underwood
COO, Acacium Group
What You’ll Gain – Benefits & Strategic Outcomes
Sales and marketing aligned around shared outcomes
Clear GTM strategy tailored to business priorities
Faster pipeline velocity and revenue conversion
Greater confidence and clarity across the commercial team
Embedded execution support to drive sustained growth
Driving €45M Pipeline
with GTM Focus
Helped an engineering consultancy clarify market opportunity, align stakeholders, and build a compelling GTM proposition – resulting in 28 wins, 22 live opps, and a €45M pipeline in 18 months.
Unlocking £451M in Revenue
for a Supply Chain Leader
Repositioned a global leader’s GTM strategy and execution rhythm, creating £451M in revenue opportunity and £29.6M EBIT pipeline in just 16 weeks.
Working with Magnus Consulting has been a truly amazing partnership… If you are on a growth journey and believe in the strategic role of marketing, Magnus Consulting can be your accelerator. They are experts in their field, great sparring partners to have next to you while being on a transformative journey, shaping tomorrow’s business, today!
Julie Koegenboeg
Commercial Effectiveness Leader, Vizrt
