CIO challenges: Data, retention and driving culture
Managing vast amounts of complex data, retaining IT talent, navigating data privacy regulations and driving a digital culture are some of the biggest challenges CIOs are currently facing.
Your audiences deserve better
To create truly effective, audience-driven marketing, you need to know what really matters to your audiences. That’s what Magnus PI does.
The powerful impact of data-driven personas
To really get to the heart of your target audience and get to know them inside-out, it’s vital to incorporate case-specific studies and real-world data – only then, once you’ve dug deep into the data, will you be able to significantly drive effective marketing strategies.
Understand your customer: Look up, tune in and win customers
Take a step back to clearly see and challenge the status quo; and be inspired by others to adopt the cleverest strategies around you and build on them.
Data-driven marketing transformation
With data-driven insights, marketing teams can set more relevant KPIs, objectives, audience targets and so on, enabling them to define the most effective tactics to differentiate an organisation from competitors.
Listen first
The first step to developing a marketing strategy should be listening so brands can stand out, away from the noise.
