The role of marketing: Marketing won’t survive unless it’s more plugged in
The role of marketing is evolving. With highly fragmented audiences, advancing technology and changes in buying habits – it’s more challenging than ever.
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Organisations without an employer value proposition, good luck!
A strong, embedded EVP not only helps employers attract the best talent and decrease hiring costs over time, but it also keeps existing employees happy and motivated to stay for longer.
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Why a great marketing strategy stops you making bad decisions
A marketing strategy is a game plan or an overall direction that describes HOW your marketing goals will be achieved. It’s not about tactics, specific ideas, or execution (leave that for the marketing plan). It’s about long-term, focussed direction for your marketing.
