B2B intelligence
Perspective for B2B leaders, PE, and GTM teams.
Magnus publishes reports, playbooks, and practical guides on where to play, how to win, and how intelligence reshapes B2B growth
Magnus intelligence reports
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Is Your Business Ready for Strategic Account Growth?
Interest rates may be holding, but confidence is not. Only 9% of B2B leaders believe they will hit 2026 growth targets.
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The confidence gap is the growth gap. And no rate decision will close it.
Interest rates may be holding, but confidence is not. Only 9% of B2B leaders believe they will hit 2026 growth targets.
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AI Isn’t the Threat to Consulting. Complacency Is.
AI is reshaping consulting, but technology alone won’t determine who wins. As analysis becomes commoditised, the real advantage shifts to firms with clear positioning, strong judgment, and commercial discipline. In an AI-accelerated world, execution, not output, defines value.
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GTM Is Not a Campaign. It’s an Operating System.
At a closed-door GTM roundtable in London, senior mid-market leaders confronted a clear reality: bold FY26 growth targets are not matched by confidence in execution. From alignment and investment discipline to ICP focus and AI governance, the discussion revealed why GTM confidence is not a mindset—it’s an operating discipline.
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Stop Saying “Transformation”: Why Generic Messaging Is Costing You GrowthPlatitudes to Pipeline: Fixing Generic B2B Positioning
When every B2B brand promises “innovation” and “impact,” none stand out. Vague positioning weakens differentiation, dilutes pipeline quality, and slows sales. This article explores why generic value propositions fail and how to fix them by getting specific, taking a stance, and building your go-to-market strategy around a clear, defensible point of view.
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GTM Confidence Is Not a Strategy. It Is an Operating Discipline.
At a closed-door GTM roundtable in London, senior mid-market leaders confronted a clear reality: bold FY26 growth targets are not matched by confidence in execution. From alignment and investment discipline to ICP focus and AI governance, the discussion revealed why GTM confidence is not a mindset—it’s an operating discipline.
Ongoing insight
Magnify: The GTM View
Monthly GTM intelligence from the frontline. One sharp take from a Magnus partner or senior consultant on what’s driving (and stalling) B2B growth right now.
Ready to act?
If something resonates, we can run a short focused session with your team to turn insight into decisions your business can move on.
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