We are often asked when we first meet prospective client’s what impact and improvements can a B2B strategy specialist bring to their marketing team. As a B2B strategy consultancy we have one single aim: to increase the effectiveness of marketing. We work with our clients to navigate the tricky path to sustainable business growth that can only be delivered by an effective marketing team.

At the core of working with Magus Consulting we are agnostic in our approach and each client has different challenges and pain points, our IP and strategic models honed over decades of use enable us to scale to meet any challenge whilst staying focused on ensuring what we are putting in place will deliver tangible and measurable marketing impact.

Magnify is our bespoke IP assessment framework that will dive into your business to understand your motivations and ambitions for positive change, understand the market you operate in and really get into the mind of your audience. Supplemented by our AI powered personas – Magnus PI we can uncover hidden insights that can unlock the audience for your business. These personas will give you unique insights into your audience to support you in increasing customer relationships and revenue growth.

The output of Magnify is a 1-3 year roadmap which details all of the key milestones to increase marketing effectiveness. Being a B2B strategy specialist, we are focused on delivering marketing strategy for your business growth that is sustainable and realistic.

The roadmap for effective marketing is a great way to bring Sales and Marketing on a collocating journey and to highlight any specific process, technology or people requirements to help scale up the marketing operations to meet the growth demands of the business.

So why B2B Strategy Specialists? Because we believe in the power of marketing effectiveness to influence the performance of an organisation.