Brand
Strategy
CREATING EFFECTIVE BRANDS TO UNLOCK VALUE
Brand Strategy
Brand. It’s a feeling. An attitude. Recognition and reputation. It creates value and differentiation. It can be intensely personal and subjective. For B2B it plays a crucial role in helping align multiple decision makers in a complex purchase process.
An effective brand should build an emotional connection. It should open more doors for sales, reduce the sales cycle and increase advocacy. We call this buyer enablement, the tangible application of the brand, and it requires an end-to-end approach.
OUR SOLUTIONS
BUILDING AN EFFECTIVE BRAND
Brands With Purpose
Magnus develop future-fit, purpose led brand strategies that sit at the heart of the organization to drive sustainable growth. Our methodology helps us create a differentiation that matters to your audiences, using data and insight to inform positioning. We add value to your business and create value for your customers. We specialise in developing post M&A brand strategies, bringing clarity and alignment to unlock greater value.
Magnus Brand Effectiveness Solutions
Brand purpose
Proposition development
Brand strategy
Buyer enablement planning
Brand measurement
BUILDING A BRAND FROM WITHIN
Internal advocacy
Often in B2B, your employees are your most powerful channel. They are the brand experience, from sales consultants to customer success teams. Employees need to believe in and feel proud of the brand they represent, live and breathe the values to create positive end to end brand experiences for your customers.
Internal Advocacy Effectiveness Solutions
Employer value proposition
Brand training
Sales enablement planning
Brand onboarding strategy
CLIENT STORIES
We create long-lasting relationships with our clients by understanding their needs and helping them significantly impact the growth of their business.
