Unlock Your Growth Potential with a Prioritised Commercial Gap Analysis
Clarity on commercial performance is paramount to success.
Magnify™ rapidly diagnoses your commercial function’s strengths and growth blockers, transforming strategic insights into focused actions that deliver measurable revenue acceleration.
Without clarity on how your commercial functions align and perform, even the most ambitious growth initiatives risk:
RESOURCE DRAIN FROM MISALIGNED SALES AND MARKETING EFFORTS
Capital, talent, and budgets scattered across disconnected opportunities, diminishing overall ROI.
FRACTURED COMMERCIAL TEAM ALIGNMENT
Marketing, sales, and revenue operations operating independently, eroding win rates, customer retention, and overall commercial impact.
LACK OF ACTIONABLE INSIGHTS FOR INVESTORS AND STAKEHOLDERS
Leadership struggles to justify decisions, potentially backing the wrong opportunities and losing credibility with investors.asa
THE RESULT?
Growth that’s active yet unproductive, investment driving activities rather than outcomes, and leadership under pressure to justify why growth isn’t meeting expectations.
Our Methodology – Diagnose, Align and Accelerate
We use our proprietary 7P framework to deeply assess and Magnify™ your commercial function:
Priorities – Are you clear and aligned on priorities, objectives, and goals?
Planning – Are teams clear how they will support your goals and objectives?
Positioning – Do you have the right value proposition to the right audience based on a clear understanding of the customer journey?
People – Are the right people in the right roles executing in the right way?
Process – Are you clear on who is doing what, when and how?
Platforms – Do you have the ability to automate, measure and optimise across the end-to-end journey?
Performance – Are you on track to achieve your ambition?
We deliver a practical roadmap, co-created with your team, ensuring rapid buy-in, actionability, and impact.
MISALIGNMENT IN COMMERCIAL FUNCTIONS CAN LEAD TO
20%
LOST ANNUAL REVENUE OPPORTUNITIES
Gartner, 2024
COMPANIES WITH ALIGNED SALES AND MARKETING TEAMS ACHIEVE UP TO
32%
HIGHER REVENUE GROWTH
Forrester, 2024
Transform Your Commercial Engine –Realise Tangible Outcomes
Accelerated market entry and increased revenue velocity
Sharper, more effective customer targeting
Clearly defined, compelling value propositions
Enhanced team performance through strategic alignment
Increased ROI through optimized commercial operations
Repositioning for
Strategic Expansion
Magnus conducted a brand and commercial gap analysis to support Mambu’s shift into more traditional financial markets.
Their collaborative and thorough approach to understanding our audience and market dynamics delivered a brand strategy that resonates powerfully.
Nikki Constantine
Senior Director Marketing
What Working Together Looks Like
Here’s what our diagnostic typically includes:
Commercial Maturity Mapping
Understand where your marketing, sales, and RevOps functions stand today – across capabilities, structure, and effectiveness.
Stakeholder Insight & Alignment
Gather cross-functional input to surface friction points and identify shared ambitions.
Market & Competitor Review
Analyse category dynamics and competitor strategies to assess where advantage can be won.
Performance Assessment
Review KPIs, reporting cadence, and media mix performance to identify current gaps and opportunities to improve.
Prioritised Roadmap
Develop a clear set of actions, prioritised by impact, effort and the time to value.
Accelerating
Multi-Market Growth
Magnus delivered a commercial gap analysis to support Vizrt’s expansion into new verticals.
They are experts in their field, great sparring partners to have next to you while being on a transformative journey.
Julie Koegenboeg
Commercial Effectiveness Leader
Frequently Asked Questions
Uncover the Gaps Holding Back Your Growth
Pinpoint what’s working, what’s missing, and where to focus next – with our proven commercial diagnostic.
