Customer Growth Accelerator
OUR SALES-FIRST APPROACH TO ABM
Our approach to ABM is the Customer Growth Accelerator.
The Customer Growth Accelerator from Magnus Consulting and Applied Influence Group leverages the power of human connections to accelerate growth. It overcomes the issues of traditional ABM by being sales first, customer focused and delivering measurable sales results.
By aligning sales and marketing teams behind unified goals and clear actions, the Customer Growth Accelerator delivers tangible and trackable customer growth. It’s been developed to launch quickly, and to scale easily – moving from kick off to execution in just 4 weeks. And, by providing clear actions, coaching and guidance throughout we ensure your team can continue delivering independently.
Action and impact at every stage
Across the four simple stages we define a measurable sales objective, gain a deep understanding of your stakeholder landscape and deliver the strategy and engagement plan to achieve your goal. The output-focused approach includes relevant and insightful messaging to support the entire customer journey.
The output-focused approach includes relevant and insightful messaging to support the entire customer journey, specific outputs at each stage include:
- Stage 1: Objectives and leading indicators
- Stage 2: Sales playbook including deductions from decision making analysis, messaging angles for outreach, competitor analysis, industry trends and insight and external triggers for buying-decisions.
- Stage 3: Clear strategy including the action plan and sales messaging for specific accounts
- Stage 4: Engagement plan covering both account and individual stakeholder engagement, specific actions, and coaching and skills development
summary of Our Approach
Our sales-first and output-focused approach to ABM ensures every customer interaction delivers impact.
Practical customer insight
Delivers time-sensitive, recent and practical insight for use in messaging.
Quick to execution
After 2-4 weeks to produce the action plan we’re straight into execution.
Actionable plan with clear lines of accountability
Clear strategy and action plan highlights the path to results.
Spans full customer journey
The strategy and engagement plan are ‘living things’ that adapt as we learn more and the situation changes.
Sales-led and marketing supported
Owned by the sales teams with necessary buy-in from marketing to increase accountability.
Focusses on the leading indicators to pipeline
Identifies the leading indicators that demonstrate we’re on track to achieve the measurable objective.
Struggling with traditional ABM?
Read our blog to discover the six challenges of traditional ABM –Why Account Based Marketing Isn’t Delivering The Customer Growth You Need.
