GTM Strategy that delivers

GO TO MARKET STRATEGY CONSULTANTS. WE HELP YOU ACCELERATE COMMERCIAL GROWTH WITH CLARITY ON WHERE TO PLAY, WHO TO TARGET AND HOW TO WIN.

Effective go to market strategy isn’t just about market analysis or messaging frameworks – it’s about transforming market insights into measurable commercial growth.

As go to market experts, we deliver market-validated strategies that ensure organisations move beyond tactical execution to strategic success. With deep understanding of buyer priorities and competitive dynamics, we help develop compelling value propositions that resonate with decision-makers and drive sustainable growth.

CHALLENGES

Is Your GTM Strategy Holding you Back?

MARKET FOCUS:

Where to Play

Struggling to prioritise your market efforts?

Uncertain which segments offer the highest revenue potential?

Unclear on your true competitive landscape?

CUSTOMER CLARITY:

Who to Target

Do you truly understand your best customers?

Are you speaking to the right decision-makers?

Can you identify who has real authority and influence?

MARKET POSITION:

How to Win

Is your value proposition resonating with key decision makers?

Can you articulate why customers should choose you?

Does your messaging drive meaningful action?

The Cost of Ineffective GTM Strategy

Longer sales cycles draining resources and momentum

Lower conversion rates impacting revenue growth

Wasted marketing budget on ineffective campaigns

Missed market opportunities and competitive advantage

Most commercial teams (63%) are planning to clarify their value proposition as part of changes to their GTM strategy.

The GTM reality check

The GTM challenges we consistently hear from B2B leaders:

5.4/10

MARKETERS RATE THEIR GTM MATURITY AND EFFECTIVENESS AT 5.4/10.

PMA, State of Go-To-Market Report, 2022

64%

OF B2B BUYERS CANNOT DIFFERENTIATE BETWEEN ONE B2B BRAND’S DIGITAL EXPERIENCE AND ANOTHER’S.

Gartner survey, 2023

50%

AGREE AMOUNT OF TRUSTWORTHY INFORMATION ENCOUNTERED AS PART OF PURCHASE WAS OVERWHELMING.

Gartner for Sales, CSO Update

Accelerating Multi-Market Growth

Transformed Vizrt’s GTM approach to successfully expand across Sports, Corporate and Education markets.

Magnus are experts in their field, great sparring partners to have next to you while being on a transformative journey.

SOLUTION

Our Proven GTM Framework

Market Sizing

Gain clarity: Drive confident investment decisions by quantifying market demand and revenue potential.

Customer, Competitor, Commercial Intelligence

Gain direction: Create strategic advantage with insights into buyer priorities and market opportunities.

Value Proposition

Gain value: Win more deals by articulating compelling value propositions that resonate with decision-makers.

Go To Market Strategy

Gain results: Accelerate measurable growth through targeted campaigns and efficient activation.

Positioning for Life Sciences Innovation

Helping Expleo capture new opportunities in the $7.8T Life Sciences sector.

Magnus did an amazing job at pulling all the pieces together, aligning stakeholders and developing a robust repositioning and GTM strategy to ensure success.

OUR CLIENT SUCCESS STORIES

“Working with Magnus Consulting has been a truly amazing partnership! From scoping a market size, understanding the market dynamics, trends and buying behaviours to analysing our competitive landscape and distinguishing our value proposition to enter new verticals.”

Julie Koegenboeg
Commercial Leader, Vizrt

“We engaged Magnus to help us position the Life Science industry in Expleo. This was an ambitious project as we were starting from scratch with multiple factors to consider. Magnus did an amazing job at pulling all the pieces together and aligning the multiple stakeholders and developing a robust repositioning and GTM strategy to ensure we are set up for success.”

Clara Talbot
Marketing Manager, Expleo

“Magnus did an amazing job aligning the multiple stakeholders and developing a robust repositioning and GTM strategy to ensure we are set up for success.”

Caroline Tailleferd-Guibert
CMO, Deepki

“We worked with the Magnus team to understand and assess the market opportunity for Expleo’s unique Programme Assurance solutions. The team were excellent at focusing our various stakeholders and subject matter experts to identify the right information to build the strongest GTM proposition.”

Siobhán Smith
Global Marketing Director, Expleo

Frequently Asked Questions

We’ve delivered GTM strategies across many different needs – whether sector-specific for Life Sciences, Corporate, Sports and Education, audience-focused for entrepreneurs and European CIOs, or product-specific for a complex SAP transformation solution.

Our GTM approach includes market sizing, customer, competitor and commercial intelligence, value proposition development, and complete GTM strategy with execution plan. Each phase delivers specific deliverables, from opportunity analysis to granular execution plans.

Yes. We assess your current GTM assets and incorporate valuable existing work into the strategy, filling gaps and strengthening areas that need development.

Whilst timelines vary by client needs, the end to end process from kick off to completion typically takes 8 weeks.

Our systematic approach combines deep market analysis, customer intelligence and actionable strategy. We translate market data into clear direction, customer research into practical insights, and propositions into compelling messages that connect and convert your target market.