Magnus Pi
Intelligent audience insights
Understand Your Audience
For marketers, there’s nothing more important than understanding your audience. Knowing what truly matters to customers is at the heart of creating a highly effective B2B marketing strategy.
Get the persona right and you’ll get to a better strategy faster – maximising that all-important business ROI.
But while the effort expended on developing a customer persona is huge, it may end up being used rarely, if at all. Why?
Because most customer personas are out of date the day they’re created. They’re built around an average set of data and the average person doesn’t really exist. That’s why we created Magnus PI so you are up to date and based on the persona you really want.
DATA DRIVEN
We Use AI To Create A Live Persona
Magnus PI personas are created using an intelligent process. We deploy AI to search and interpret vast numbers of live data points and bring them to life through industry hot topics, as well as deep insights from relevant companies and people.
Our market intelligence removes broad generalisations to offer unique insights into audiences, from demographics to emotions, key trends to recent conversations. That means we can increase customer engagement, drive revenue growth – and your KPI and ROI reporting looks better than ever.
