Market opportunity analysis to make confident investment decisions

BOOK A MARKET OPPORTUNITY REVIEW

Market opportunity analysis helps leadership teams

Define where to play by understanding market demand, revenue potential and market attractiveness – giving leadership confidence in where to invest, and where not to:

Quantify demand and revenue potential across markets, sectors and regions

Prioritise opportunities based on commercial attractiveness and future value

Validate strategic investment decisions with evidence, not intuition

THE COMMERCIAL OUTCOME:

A clear, defensible growth map that aligns the leadership team via evidence, not intuition.

When growth decisions lack a clear view of market demand, revenue potential and market attractiveness, focus fragments and investment confidence erodes.

UNCERTAIN MARKET DEMAND

Growth decisions are made without clear view of true market size, future value or demand signals.

COMPETING PRIORITIES

Multiple sectors, regions or opportunities appear attractive, without a common basis for comparison and prioritisation.

INTUITION-LED DECISIONS

Investment choices are shaped by internal bias, anecdote or legacy success rather than evidence.

THE RESULT?

Capital and effort are spread thin, increasing the risk of misallocated investment and missed growth opportunities.

Across growth-focused B2B organisations, the challenge isn’t ambition – it’s knowing where to focus.

THE problem: intuition-led planning

91%

OF B2B LEADERS lack CONFIDENce IN HITTING THEIR GROWTH TARGETS – DESPITE WIDESPREAD AMBITION

Magnus GTM Confidence Index, 2025

THE SOLUTION: EVIDENCE-LED GROWTH

48%

OF LEADERS IN UNIFIED SALES AND MARKETING ORGANISATIONS ARE HIGHLY CONFIDENT IN ACHIEVING GROWTH TARGETS. IN SILOED TEAMS, CONFIDENCE DROPS TO ZERO.

Magnus GTM Confidence Index, 2025

Your path to confident growth: turn market insight into clear action

We move you from uncertainty to a clear, data-driven growth map. By quantifying demand, we pinpoint exactly where opportunity is real, viable and scalable for your business, so you to pursue growth with confidence.

ACCELERATE INVESTMENT DECISIONS

to increase speed to market and concentrate effort on the highest-value opportunities.

IMPROVE RESOURCE ALLOCATION

so teams focus on markets, sectors and segments with the highest revenue and growth potential.

INCREASE LEADERSHIP CONFIDENCE

with a defensible commercial case leaders can stand behind with boards and investors.

REDUCE STRATEGIC RISK

by replacing assumption-led planning with evidence-led prioritisation.

ENABLE FASTER GO / NO-GO DECISIONS

so investment follows the strongest opportunities, not internal bias.

Turning market insight into confident growth decisions

We support leadership teams to turn market uncertainty into clear priorities, using evidence to decide where growth will come from and where focus should sit.

Focused opportunity by narrowing 9 disparate sectors down to 3 priority arenas.

With fragmented focus across nine potential growth sectors, the leadership team lacked clarity on where to invest. We conducted a market demand and attractiveness assessment, allocating a priority score each sector. This resulted in a clear prioritisation of three high-potential arenas (BPO, life sciences and retail) enabling definitive decisions on GTM investment, enterprise account targeting and team restructuring for focused expansion.

Defined a clear growth path in e-commerce and convenience, identifying 50+ tier-1 target accounts.

To maximise their market share in the UK & Ireland, the business needed to move beyond the broad labels of ‘e-commerce’ and ‘convenience’ and precisely define where to win. We mapped the nuanced sub-sector landscape looking at both current and future demand. The output was clarity on the market definition and a targeted account list, equipping sales teams with the clarity needed to focus on a core set of target accounts.

Pinpointed near-term AI and data solutions revenue by defining the ideal customer profile within £1B+ enterprises

To build a scalable commercial strategy for its AI and data solutions, the business needed to move beyond a general ‘large enterprise’ focus and identify exactly where demand existed across three key European markets. We quantified the addressable opportunity and then defined the ideal customer profile, mapping the specific functions, seniorities and organisational maturity signals to focus its capability and commercial effort.

Working with Magnus Consulting has been a truly amazing partnership – from scoping a market size, understanding market dynamics and buying behaviours, to analysing our competitive landscape to enter new verticals.

Commercial Effectiveness Leader

Visual Technology Business

Magnus gave us an improved ‘outside-in’ market view rather than an internal view on the market. With improved ‘speed to deliver’ for projects that require research and messaging. And they also helped provide a positive view on marketing and sales alignment.

Head of Growth Marketing

Global Logistics Leader

Frequently Asked Questions

It provides leadership with an evidence-led map of where real, scalable growth exists, and where it does not. This replaces assumptions and intuition with clarity, enabling confident, decisive investment and prioritisation decisions.

No. Traditional market sizing or TAM offers a high-level, top-down, number. Our analysis is strategic and actionable. We combine demand quantification with assessments of growth trajectory, competitive viability alongside your internal capability to win. The output isn’t just a size, it’s a prioritised roadmap for where to play and where not to invest.

Actionability is the primary goal. We define the specific ‘where to play’ and ‘how to win’ parameters, including priority segments and ideal customer profiles. Findings and recommendations are delivered in formats tailored for both leadership decision-making and sales enablement including strategic roadmaps and tactical tools like tiered account lists.

It de-risks growth investments by validating the opportunity before major resources are committed. By replacing assumptions with evidence on market size, growth and viability, it directly mitigates the risk of capital and effort being misallocated into low-return or non-viable areas.

Yes. This is where our approach adds significant value. We specialise in building credible market views where markets are fragmented, opaque or poorly defined, building a credible view of opportunity even where conventional data is limited

Yes. We often work with businesses entering new or emerging markets. We build an evidence-led view using available external data and your internal insight.

Engagements are designed with efficiency in mind. We work with a small group of senior stakeholders across strategy, sales and marketing. The work is delivered in focused sprints, typically over a few weeks, delivering clear, decision-ready outputs