Marketing
Strategy
THE ROADMAP TO PEAK PERFORMANCE
Marketing Strategy
For marketing to be effective it needs to be aligned with business strategy and work in partnership with the rest of the organisation. As businesses evolve, through M&A, digital transformation and leadership changes, strategic marketing is able to anticipate, and often help drive the change, making sure value is created with each development.
Partners In Progress
Magnus are experts in building out actionable marketing strategies to increase the impact of marketing, making it a critical, strategic growth driver for ambitious B2B brands. With insight first thinking, we support CMOs in their journey to build peak performing marketing teams, transforming teams, strategies and brands.
53% of business leaders responsible for strategy say their enterprise fails to achieve its strategic objectives
GARTNER STRATEGIC PLANNING ESSENTIALS
To succeed, there is a need for combining strategic execution with the ability to develop a clear strategy and strategic plan.
An effective marketing strategy should provide a clear roadmap to deliver on your business goals.
The Process
Define the role of marketing
We inclusively define the future role of marketing across all business partners and set out the metrics for success.
Build the roadmap for success
We collaboratively develop a 3-5 year future fit marketing strategy to deliver against the company vision or ambition. One that can adapt to change and unite teams to reach peak performance.
CLIENT STORIES
We create long-lasting relationships with our clients by understanding their needs and helping them significantly impact the growth of their business.
