Healthcare solutions partner Acacium Group needed a transformation of people, processes and technology to create a best-in-class marketing organisation.
Acacium Group is the UK’s largest healthcare solutions partner, offering staffing, managed services and innovative delivery models to health and social-care systems and the global life-sciences industry. They are focused on using their experience and capabilities to improve people’s lives, through expert healthcare, social care and life sciences.
Our Role
Working within the largest division of Acacium to assess the current role and effectiveness of marketing and the people in it, we were engaged to drive operational effectiveness and marketing effectiveness and to provide outsourced marketing. That meant developing a future definition, vision and structure for Acacium Group’s marketing, as well as marketing strategy, working processes, measurement framework, tech stack and transition plan. We led the marketing transformation inside out, as interim marketing director, and appointed new FTEs within the new team structure.
The Impact
Built a unified centralised team with goals clearly aligned to the private equity led business strategy. Positioned and organised marketing to be a growth driver with measurable value and a clear strategic role in the organisation, with a highly capable and motivated team.
Magnus helped us create a strong foundation as we build a best-in-class marketing organisation. With their clear methodology, they got under the skin of our business quickly and identified the priorities in terms of structure, process, tech and measurement. As a partner, they helped implement the changes and continue to support us when we need them.
Mark Underwood Acacium Group, CoORELATED CASE STUDIES
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