Engineering and technology company
Turning AI ambition into a clearly-defined positioning and an actionable Go-To-Market strategy
To capture opportunity at scale, a global engineering and technology services company needed Go-To-Market transformation. Magnus clarified the market potential, designed the value proposition, and equipped teams with a customer-centric go-to-market strategy. This gave the business the clarity, consistency, and tools to engage clients with confidence and translate its AI and Data expertise into commercial success.
Our Role
Magnus partnered with the company on a comprehensive journey that began with market sizing. By quantifying a €9.8bn outsourced AI and Data & Analytics opportunity across Europe, we provided the company’s leadership with a clear view of where to play and how to win. This was reinforced by in-depth customer, competitor, and commercial (CCC) intelligence, which identified the real barriers that clients face – data readiness, skills gaps, and regulatory uncertainty – and the opportunity for the company to lead with practical solutions.
From this foundation, we worked with senior leadership to develop a value proposition. This clear, authentic positioning resonated strongly with internal stakeholders and reflected the company’s DNA—hands-on expertise, deep sector knowledge, and commitment to client outcomes.
We then mapped the full customer journey, identifying how decision-makers move from awareness through to retention, and what questions, risks, and proof points matter most at each stage. This journey map became the backbone of the GTM activation strategy, ensuring that marketing, sales, and delivery teams were aligned to the same flow of insight and engagement.
Finally, Magnus designed a go-to-market activation framework that made the company’s strategy real and scalable. This included hero content to “cut through the noise” on AI, customer-specific workshops such as the AI Impact Lab, and targeted persona messaging for IT, engineering, and manufacturing leaders. In doing so, we embedded messaging, systems, and processes for consistent execution.
The Impact
The outcome was an AI and data service positioning with clarity and confidence in a crowded market.
The company now has sharper targeting of its €1–20bn revenue sweet spot, a clear and differentiated proposition, and a GTM playbook that aligns marketing and sales around a unified journey. Teams are equipped with proof points, frameworks, and customer-centric narratives, enabling faster opportunity capture and stronger executive conversations.
The company’s AI & Data proposition is now built for resilience, momentum, and growth.
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Expleo
Magnus developed Expleo’s comprehensive go-to-market strategy for S/4HANA transformation, identifying key decision-makers and creating a scalable approach across all regions.
