Unleashing Expleo’s potential in Life Sciences through a differentiated value proposition and powerful GTM strategy.
Expleo, a global engineering, technology and consulting service provider, had set ambitious growth targets for its Life Sciences vertical. To achieve these objectives and position itself as a leader in this highly competitive sector, Expleo engaged Magnus to develop a compelling value proposition to differentiate its offering and a comprehensive go-to-market (GTM) strategy.
Our Role
Magnus was engaged by Expleo to develop the global GTM positioning and campaign strategy for the Life Sciences industry. The discovery research report provided market sizing, comprehensive market and customer insight, competitor landscape analysis (15 competitors) and a defined ICP (ideal customer profile) and TAM (total addressable market). The value proposition and creation of an effective content strategy positioned Expleo for exponential growth.
The Impact
The new proposition developed by Magnus strategically repositioned Expleo to address more senior audiences who have more authority over decision making. The GTM strategy overcame several blockers to growth, provided C-Suite audiences with relevant messaging to accelerate purchase and enabled Expleo to outmanoeuvre competitors to achieve ambitious growth goals.
We engaged Magnus to help us position the Life Science industry in Expleo. This was an ambitious project as we were starting from scratch with multiple factors to consider. Magnus did an amazing job at pulling all the pieces together and aligning the multiple stakeholders and developing a robust repositioning and GTM strategy to ensure we are set up for success.
Clara Talbot Marketing Manager Life SciencesRELATED CASE STUDIES
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