Working as Korn Ferry’s outsourced strategy partner, we have focused on increasing the impact of marketing to deliver business goals.
Korn Ferry is a global organisational consulting firm. They design optimal organisation structures, roles and responsibilities for some of the world’s largest companies. They help their clients hire the right people and advise them on how to reward and motivate their workforce, while developing professionals as they navigate and advance their careers.
Our Role
We have worked with Korn Ferry for over three years as their outsourced strategy partner, focused on increasing the impact of marketing to deliver business goals. Driving towards operational and marketing effectiveness, our work includes team optimisation, creating new roles and capabilities, refining their purpose, brand architecture and market strategy, developing value propositions for new solution areas – most recently DE&I and ESG – and creating impactful campaign strategies that deliver leads across all parts of the business.
The Impact
Supported the CMO in the evolution of the global marketing function from a lead generator to generating marketing influenced revenue and developing a globally recognised and respected brand.
Magnus are our strategic partners and very much a part of our team. They fundamentally get our business and vision and work relentlessly to help us achieve our goals.
Jill Wiltfong KORN FERRY, CMORELATED CASE STUDIES
Mambu
Magnus transformed Mambu’s marketing function, implementing new KPIs and streamlined processes that reduced costs while boosting the banking platform’s team productivity and focus.
