Manufacturer
Driving commercial growth through marketing transformation
A leading manufacturer faced stalled growth as fragmented customer insight, underperforming categories, and a reactive marketing left sales carrying the burden. To change this, Magnus redefined the value proposition, introduced a structured segmentation strategy, and embedded the tools, data, and capabilities needed to transform marketing into a true growth driver.
Our Role
Magnus began with a full diagnosis across stakeholders, markets, and competitors. We found fragmented insight, service-led rather than buyer-led journeys, underperforming categories, and no clear ROI. Growth was too dependent on the sales team, signalling the need for scalable and strategic lead generation.
We refined the manufacturer’s value proposition to spotlight its strengths in service, innovation, and reliability—resonating with independent retailers, trade partners, and new categories.
The strategy centred on segmenting ~5,000 customers, to enable personalised journeys, and drive measurable lead generation. An independent retailer pilot, the manufacturer’s biggest opportunity, provided proof points and momentum.
To embed change, we built the foundations for scale: a customer data engine, CRM configuration to integrate sales and marketing with live ROI tracking, automated campaigns, and sales enablement. With Magnus’ hands-on support, the team stepped into a more strategic role, developing new skills in data, segmentation, and optimisation.
The Impact
The manufacturer’s marketing has shifted from a reactive support function to a strategic growth enabler.
The business now benefits from clearer targeting, stronger sales–marketing alignment, and a value proposition that communicates service and innovation with impact. Early pilots have improved engagement and ROI, with a roadmap to scale across audiences and categories.
The marketing team operates with greater clarity and confidence, supported by systems built for resilience, momentum, and growth.
RELATED CASE STUDIES
Intuit
Magnus revolutionised Intuit UK’s marketing with new end-to-end processes and team structures, fostering cross-functional collaboration and creating a more effective growth team.
