Technology provider
From risk to resilience: strengthening go-to-market strategy for growth
A global technology provider needed sharper commercial focus to unlock growth. Magnus refined the value proposition, aligned sales and marketing around clear priorities, and introduced a structured go-to-market strategy and process. The business now operates with greater clarity, confidence, and momentum to capture new opportunities.
Our Role
The technology provider engaged Magnus to establish the foundations for growth by aligning the business on where to focus and how to deliver. We developed a data-led Ideal Customer Profile (ICP), combining market analysis with customer insight to help sales and marketing focus on the right opportunities. We also mapped the decision-making unit to understand what matters most to buyers.
From this, we built a clear value proposition that positioned the technology provider as a leader in third-party risk management – combining platform and people to deliver resilient, scalable programmes. The proposition centred on reducing exposure, strengthening oversight, and enabling confident decisions for global business leaders.
To put the strategy into action, we designed a global marketing plan aligned to the customer journey, with clear priorities, roles, and measures of success. We then supported execution through our proprietary Customer Growth Accelerator solution – levelling up ABM capability and bringing structure, rhythm, and accountability to account development.
The Impact
The business now has a sharper commercial focus, stronger alignment across teams, and the tools to deliver consistently.
Sales and marketing are targeting the right audiences with greater clarity. The ICP is guiding pipeline development, and the value proposition is being used consistently across campaigns and sales conversations. Cross-functional teams are better positioned to capture opportunity.
The result: a more confident, coordinated cross-functional commercial team – built for resilience, momentum, and growth.
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GO TO MARKET STRATEGY
Vizrt
Magnus transformed Vizrt’s go-to-market approach, identifying critical growth opportunities through a commercial gap analysis and building a multi-vertical growth engine.
