Meet the Magnus team
A collective of curious thinkers, problem-solvers, and doers. We bring clarity, energy, and expertise to every project, working closely with clients to create momentum and deliver meaningful results.
B2B growth specialists delivering measurable impact
We bring commercial excellence, customer-first GTM; and the momentum to deliver clarity, confidence, and measurable growth.
Our clients choose Magnus not just for what we do, but how we do it.
Trusted by ambitious mid-market and private-equity-backed businesses, Magnus combines the sharpness of top-tier consulting with the partnership mindset of an embedded team enabled by AI platforms for speed, precision, and impact. We deliver results investors notice, leaders trust, and teams can sustain.
Teresa Allan
MANAGING PARTNER
Teresa is a Board-level marketer with over 20 years of experience driving strategic transformation for agencies and global brands, including overseeing two successful agency sales. She currently advises high-growth start-ups and leads the industry-wide Power of Partenrship initiative to improve client-agency realtionships.
READ MORE
Richard Ablett
PARTNER
Richard is a Magnus Partner and marketing transformation leader who works with CMOs, executive teams, boards, and investors to accelerate the business impact of marketing investment and embed people-led change.
READ MORE
Danny Philamond
PARTNER
Danny is a commercial and go-to-market leader who works with executive teams, boards, and investors to drive transformation and embed lasting marketing excellence. He specialises in go-to-market strategy, commercial effectiveness, and marketing capability-building, helping ambitious B2B brands turn strategic intent into measurable growth.
READ MORE
Jason Ryan
HEAD OF AI STRATEGY
Jason works at the intersection of strategy, creativity and experimentation helping global organisations turn bold ideas into real-world action.
READ MORE
Lindsay Carr
PRINCIPAL CONSULTANT
Lindsay partners with senior teams to build strong, distinctive brands and shape insight-led marketing strategies that capture business ambition and unlock measurable growth.
READ MORE
James Roberts
Strategist
James is a strategist who partners with B2B leaders to embed marketing excellence and deliver measurable commercial growth.
READ MORE
Charlotte Davis
Strategist
Charlotte focuses on researching audiences, channels, markets and organisations to identify key trends and insights that inform the work of the strategy partners.
READ MORE
Rachel Akehurst
Operations Director
With over 20 years in marketing operations and project leadership, Rachel has built a career out of making complex things run smoothly. She’s led everything from product launches and omnichannel campaigns to large-scale operational change, and she does it all with a blend of calm, clarity, and a strong focus on outcomes.
READ MORE
Ed Mellor
RESEARCH DIRECTOR
Ed is a classically trained and seasoned researcher with 25 years of experience. He learnt his trade at Kantar before moving to Ipsos MORI where he was Head of Research Excellence. In this role, he was responsible for defining, designing, executing and reporting research programmes for a range of blue-chip clients.
READ MORE
Nikki Gatenby
Advisor
Having run and owned agencies in London, Paris and Brighton for over 25 years with a track record of taking them global, Nikki is a non-exec director, cognitive behavioural coach and author on the subject of engagement, particularly focused on achieving ‘better business on purpose’.
READ MORE
Jaspreet Bhangu
SENIOR DEMAND GEN MANAGER
Jas is a senior demand generation manager who partners with B2B leaders to embed marketing excellence, drive transformation and deliver measurable growth. Jas specialises in data-driven demand generation, marketing automation and pipeline optimisation and building scalable programmes that strengthen commercial effectiveness.
READ MORE
Bright Oparaji
AI & Data Platform Engineer
Bright specialises in harnessing AI to make market research faster, smarter, and more actionable. With expertise in machine learning, NLP, and data engineering, Bright develops solutions that streamline research processes and transform complex data into clear insights.
READ MORE
Olga Papagiannopoulou
Strategist
Olga is a strategist who supports transformation programmes that help clients elevate their marketing approach to achieve their commercial goals. She specialises in supporting the development of strategic plans, shaping value propositions, and strengthening commercial effectiveness to drive measurable growth.
READ MORE
Sophie Read
Analyst
Sophie is a consultant who supports transformation programmes that help clients embed marketing excellence and deliver measurable growth. She specialises in marketing analytics, campaign execution, and commercial effectiveness, helping clients turn insights into practical action to optimise performance across channels and drive measurable commercial outcomes.
READ MORE
Thought leadership and credentials
CREDENTIALS
Financial Times UK Top Management Consultancy
Certified B Corp
Client NPS: 95
Specialists in B2B go-to-market and commercial effectiveness
IMPACT
£451m pipeline delivered through strategic account growth
£20m closed revenue in 18 months from GTM transformation (ROI: 54,395x)
319x ROI and £17.56m EBIT uplift through strategic account growth
£150m Series C enabled through commercial repositioning
PROPRIETARY RESEARCH
Original primary research into B2B growth and go-to-market effectiveness
Insight used to shape strategy, prioritisation and investment decisions
Flagship research report defining how ambitious B2B organisations scale with confidence
Access the GTM Confidence Index for insight guiding where to play and how to win

Danny’s superpower:
Helping leaders make fewer, better growth decisions (and execute them with confidence)
PARTNER SPOTLIGHT
Meet Danny, Partner and commercial growth leader
Point of view
Danny’s perspective is grounded in one principle: growth only becomes predictable when strategy, marketing and sales are aligned around commercial outcomes, not activity.
He believes most organisations don’t fail because of a lack of ambition or ideas. Investment is often constrained, but the bigger issue is how limited resources are deployed. Growth stalls when priorities are unclear, ownership is fragmented, and functions optimise for their own success rather than shared revenue impact.
His work focuses on helping leadership teams make hard, deliberate choices about where to play, how to win, and what must change operationally to turn strategy into execution that stands up to real-world pressure.
Track record
Danny works with enterprise and large mid-market B2B organisations at moments where growth needs to be sharpened, typically post-investment, post-M&A, during market entry, or when pipeline performance and win rates are not converting ambition into results.
His work focuses on accelerating growth and commercial excellence, combining sector-led go-to-market strategy with strategic account growth. He has generated over £451m in pipeline, converting a significant proportion of low-probability opportunities into closed revenue, and supported the de-risking and successful conversion of a major enterprise RFP initially assessed at 15% probability.
Across programmes, the consistent outcome is improved commercial discipline and conversion. Average win rates have doubled from sub-15% to 30–40%, alongside 20% improvements in customer satisfaction within three months, driven by tighter prioritisation and clearer ownership across marketing and sales.
Focus area
Danny works primarily with complex B2B organisations in logistics, technology, financial services and professional services, partnering with executive teams, boards and investors.
His focus is on commercial strategy, go-to-market execution and strategic account growth, including:
What our clients say
OUR VALUES GUIDE HOW WE WORK WITH CLIENTS, AND HOW WE WORK WITH EACH OTHER.
Courageous Curiosity
We ask hard questions and challenge assumptions to unlock better ways.
Momentum that Matters
Progress with purpose. We move fast; in the right direction. Building growth that lasts.
Impact with Integrity
Creating success that lasts for businesses and the people within them.
Shared Success
We succeed when our clients do. We work as partners, going further to win together.
Inspired by our team?
We’d love to hear from you. At Magnus, we’re always looking for curious, driven people who want to make an impact, fulltime or freelance.




