If you want to accelerate your business growth, you need to know how to align marketing with your business goals. The first step to making this happen is to set clear goals and define what you need to accomplish. This helps you identify what your customers need, and how you can best serve them.

Growth is driven by solving customer problems at the right time. Marketing works as a strategic partner to your leadership team to achieve your growth goals. To do this, you need to prove marketing value and ownership of the customer experience. By using a customer-centric mindset, you can enhance your sales experience and boost revenue.

A successful CMO will embrace marketing and sales data as a tool to improve the way they operate. The use of A/B testing, for example, helps to optimize the way in which your working media is used. Lead scoring is also an important aspect of demand generation to understand where to best to invest marketing spend. Ultimately, acquiring more customers and keeping them happy for longer to generate improved CLTV (customer lifetime value) is key to accelerating your business growth.

Marketing can have profound impact on growth and the bottom line but only when the role of marketing is clear and the marketing strategy is robust to consider the core role of short-term and long-term planning. Some of the key tactics include search engine optimization, lead nurturing campaigns, and case studies. These tactics are used to attract potential customers and convert them into loyal customers.

Lastly, you need to create a marketing and sales team that works together to generate leads and convert them into customers. By focusing on customer-centric processes and data, you can develop a strategy that will accelerate growth and generate long-term success. For example, a customer-centric approach can drive the creation of a strong demand-to-revenue process. You can also integrate your data to help you make the most of your business. Using a customer-centric framework will enable you to understand your audience, create content that solves their problems, and use that content to accelerate your market growth.

Bringing together Sales and the role of Marketing in a unified approach to growth, with core strategies and processes on how the departments work together, is an important focus for those organisations that want to accelerate growth.