The GTM Value Creation Playbook

From ‘Cost Centre’ to ‘Value Lever’: Unlocking Growth in Private Equity.

Ambition for high-multiple exits is rising. Traditional financial engineering is no longer enough to meet them.

As exit markets slow and margins tighten, the next wave of value creation will come from commercial excellence. Marketing and go-to-market (GTM) are no longer support functions; they are direct levers of EBITDA expansion and valuation multiple uplift.

Our latest playbook translates shifting market dynamics into a measurable GTM framework – providing benchmarks, diagnostics, and a 180-day roadmap designed specifically for operating partners and portfolio leaders.

What you’ll learn inside:

The Modern GTM Lens: Why macro pressures and slower exit volumes necessitate a shift from cost-cutting to revenue quality.
The ‘Brand Crisis’ in B2B: Why 86% of buyers use brand familiarity to pre-filter their shortlist, and how vendors are rewarding those who invest early in awareness.
GTM Operating Models: How to ensure a portfolio company’s GTM motion, from Product-Led Growth to Enterprise-Led, fits its market context.
The 180-Day Post-Investment Roadmap: A phased approach to accelerating GTM improvements, from rapid audits to scaling high-impact ABM pilots.
Sustainable Governance: How to embed GTM excellence into the board agenda through regular reviews and aligned management incentives.

If the go-to-market engine is under-optimize, you are unequivocally leaving equity on the table.

Download the Playbook

Magnus Consulting is committed to helping ambitious businesses align marketing and sales on where to focus and how to win. Access the full report instantly below.

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Why Magnus Consulting?

Magnus Consulting is a B2B growth consultancy that helps ambitious businesses align marketing and sales on where to focus and how to win. Through our ‘Magnify’™ diagnostic and ‘Magnitude’ GTM platform, we provide PE firms and their portfolio companies with the data-informed methodology needed to achieve measurable commercial impact.