Where to play:
Focus on the greatest opportunity. Prioritise for growth.
Growth demands focus – not just ambition.
When investment, leadership, or market change unlocks new growth potential, the question isn’t “can we grow?” – it’s “where should we focus to grow fastest, strongest, and most profitably?”
Without clarity on where to play, even the most ambitious businesses face familiar risks:
Resources wasted chasing markets that can’t scale.
Whether by intuition, legacy thinking, or competitor copying – capital, talent, and marketing budgets get diluted across the wrong opportunities.
Sales and marketing alignment breaks down.
Without an agreed ICP and decision-making map, commercial teams pull in different directions eroding velocity, win rates, and ROI.
Commercial decisions aren’t investor-ready.
Without clear data on market potential and customer value, leadership teams can’t defend their growth bets to boards or PE backers – or worse, they back the wrong ones.
The result? Growth that feels busy but unfocused. Investment that drives activity, not outcomes. And leadership teams under pressure to explain why growth still isn’t scaling.
65%
of B2B organisations will transition from intuition-based to data driven decision making by 2026
Gartner, 2022
2.4×
higher revenue growth in firms with high levels of marketing and sales alignment, alongside 2⨯ more growth in profitability
Forrester report, 2024
74%
Of investors agree that third party insights boost confidence in a company
EY survey, 2024
Our Expertise – Designed to Prioritise Growth
We help B2B organisations gain the clarity and confidence to prioritise the markets, customers, and opportunities that matter most. Whether you’re entering a new segment, re-prioritising post-investment, or refocusing your strategy, we bring the data, structure, and intelligence to direct growth – not just fuel it.
Play” offer includes:
MARKET
SIZING
Quantify market demand and revenue potential to focus resources where they’ll deliver the greatest return.
ICP & DMU MAPPING
Define your ideal customers and decision-making units based on real buying behaviours and value drivers.
CCC INTELLIGENCE
Gain deep insight into Customers, Competitors, and the broader Commercial landscape to inform confident strategic decisions.
BRAND TRACKING
Monitor market traction, relevance, and perception over time to stay aligned to growth priorities.
BRAND HEALTH AUDIT
Diagnose your brand’s strength, clarity, and fit for your target markets.
Magnus are our strategic partners and very much a part of our team. They fundamentally get our business and vision and work relentlessly to help us achieve our goals.
Jill Wiltfong
CMO, Korn Ferry
What You’ll Gain
Faster entry into high-potential markets
Through robust market sizing that removes uncertainty.
Sharper targeting of ideal customers
With crystal-clear ICP (ideal customer) and DMU (decision making unit) definitions guiding your GTM.
Competitive advance through deeper customer-first intelligence
CCC Intelligence equips you to anticipate, not just react.
Sustained brand relevance and market presence
With brand tracking and content strategies aligned to your business and focus areas.
Delivering $2.7B Growth
Through Strategic Brand and Market Realignment
Partnered with a global consultancy to redefine brand architecture and sharpen their go-to-market strategy – driving five high-value acquisitions and delivering 50% revenue growth to $2.7B.
Unlocking €210M Annual Revenue with Future-Focused GTM Vision
Worked with a major services group to shape a long-term market ambition and build a robust GTM roadmap. The result: a 10% uplift to €2.1B annual revenue — underpinned by sharper positioning, faster customer conversion, and more consistent execution.
Magnus bring a wealth of knowledge and experience but don’t act like typical consultants – they feel invested in helping us achieving and delivering our growth ambitions, for the long term.
Julie Koegenboeg
Commercial Effectiveness Leader, Vizrt
