Insights From The Team

Discover how positioning marketing as a strategic growth driver closes critical capability gaps and aligns marketing with commercial goals.

Enabling organisations to better influence and impact B2B buyer behaviour

11 March 2025

This article explores how behavioural science can be applied to your GTM, content and campaign strategies to effectively impact B2B buyer behaviour.

Magnus Thinks about the trends shaping B2B buyer journey

17 February 2025

Explore how the evolving B2B buyer journey is reshaping marketing strategies and elevating the role of marketing in driving business growth.

B2B Go to Market Strategy that Delivers: Where to Play, Who to Target and How to Win

11 February 2025

An effective B2B go to market strategy delivers immediate and lasting results across the commercial team.

Magnus Consulting Recognised Among the UK’s Top Management Consulting Firms for 2025

5 February 2025

We are honoured to be acknowledged among the UK’s leading management consultants. This recognition is a testament to the hard work and expertise of our team.

The transformative power of marketing: insights from OEE CEO Mark Palmer

19 December 2024

From support function to strategic driver, discover how leaning into the power of marketing accelerated OEE’s growth from $2M to $40M.

B2B Marketing Go To market Success Story: Transforming Expleo’s Life Sciences Division

24 July 2024

Marketing & Sales Alignment, Growth

Expleo partnered with us to develop a compelling b2b value proposition and GTM strategy, aiming to capture a larger share of the $7.8T Life Sciences market.

The critical role of Sales and Marketing due diligence in private equity investments

6 June 2024

For private equity investors, sales and marketing due diligence is a critical step in de-risking investments and ensuring a clear path to value creation.

Are you prioritising the B2B Marketing Capabilities which will deliver ROI?

15 May 2024

Growth, Marketing Capability

Amidst B2B marketing’s overwhelming list of priorities, leaders must focus on five fundamental capabilities which will drive customer engagement and ROI.

Using AI for marketing and mastering prompts: understanding LLMs and AI chatbots

27 March 2024

In 2023 we ran a series of lunch and learns with our clients on using AI for marketing; including how to use AI chatbots, tips for effective prompts and the…

Maximising marketing ROI: is your strategy built to accelerate growth?

25 March 2024

How can CMOs create direction for their teams, increase marketing ROI, and establish marketing as a recognised revenue driver for the business?

B2B demand gen: the role of sales and marketing

14 March 2024

Strategies to remove barriers to sales and marketing alignment to tap in to B2B demand gen and drive business growth.

Webinar: how to Improve B2B marketing Alignment through marketing strategy and marketing operations.

9 February 2024

Operations

Find out how to improve B2B Marketing Alignment with our webinar ‘How to identify & solve B2B marketing misalignment through marketing strategy and marketing operations.’

How do you radically shift marketing capabilities at a global scale?

15 January 2024

Marketing Capability

Marketing capabilities are the specific muscles that your organisation needs to deliver on its strategy and targets. Find out how to build the marketing capabilities you need to accelerate growth.

Streamlining success: Mastering marketing team structure when downsizing

11 January 2024

Operations

Key actions marketing leaders can take to consider the needs of those affected by changes in marketing team structures, processes and strategies due to cost optimisation.

2024: The year of the Chief Growth Officer

4 January 2024

Operations, Marketing Capability

The Chief Growth Officer role will reshape organisations to stay ahead and engage with customers throughout the acquisition lifecycle, bringing a strategic focus on growth across different business aspects.

Aligning marketing ops and strategy: 5 key takeaways from our new guide

11 December 2023

Five key takeaways from our guide that explores how to align marketing ops and strategy to make teams smarter, efficient and effective.

Why account based marketing isn’t delivering the customer growth you need

27 November 2023

Six issues with traditional Account Based Marketing, the goals of ABM & how to increase customer growth & CLTV with The Customer Growth Accelerator.

What is ABM in marketing and what are the different types?

27 November 2023

ABM is an aligned marketing and sales strategy that targets a specific set of ‘right fit’ and high-value accounts. The objective is usually to increase revenue or accelerate the route…

Businesses have the power to create sustainable change – for good.

9 November 2023

Sustainability

The challenges our planet faces require collective action from all of us – governments, businesses and individuals, to drive sustainable change.

FY24 planning: Prioritise alignment to achieve immediate impact and sustained growth

7 November 2023

Tightly aligned companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth. Prioritise alignment in FY24 and achieve immediate impact and sustained growth.

How to nail your growth strategy: BMC podcast

31 October 2023

Your growth strategy should focus on unifying your sales, marketing and customer success teams to create a growth function with synchronised KPIs.

Customer Lifetime Value (CLV): Defining growth through the ultimate measure of success

24 October 2023

The ultimate measurement of success that encourages deep, lasting and synthesised relationships with existing customers, is customer lifetime value (CLV).

How does a long term marketing plan set the business up for future success?

20 October 2023

A long-term marketing plan positively impacts your customer experience, empowers your internal team, supports business growth and reduces risk.

How to nail the Growth Function in fast growth B2B businesses: the journey to Deep Growth

17 October 2023

B2B tech businesses can withstand the pressures causing plateauing growth by creating a growth function and driving Deep Growth, but where to start?

The Growth Function: Is it time to rethink sales, marketing and customer success as we know it?

9 October 2023

By combining the sales, marketing and customer success teams into one single, unified team – The Growth Function – businesses can be truly customer centric and drive Deep Growth.

5 tips for an effective GTM strategy: Reaching the right audience with the right positioning

27 September 2023

GTM Positioning

Getting your positioning right is critical to the effectiveness of your GTM strategy. You need to define the right audience and reach them with the right messaging. For B2B businesses…

The role of marketing: Marketing won’t survive unless it’s more plugged in

16 August 2023

The role of marketing is evolving. With highly fragmented audiences, advancing technology and changes in buying habits – it’s more challenging than ever.

What is strategic marketing and why should every B2B organisation aspire to it

2 June 2023

Strategic marketing is crucial to achieving long-term business objectives and maintaining a competitive advantage in the marketplace.

Creating a Winning B2B Value Proposition: Go-to-Market Positioning Guide

24 April 2023

GTM Positioning

Our go to market positioning solution delivers value to your target audience with unique audience insight, a differentiated value proposition, and GTM strategy.

Enhancing marketing’s internal reputation

17 April 2023

Prioritising relationship-building efforts and promoting a collaborative culture helps enhance marketing’s internal reputation and drives organisational success.

Does flexible outsourcing help deliver marketing impact?

9 March 2023

Outsourcing

See how outsourced marketing can benefit you through greater flexibility, access to specalists qucikly, interim support or the ability to scale up and down.

Aligning sales & marketing for peak performance

7 March 2023

Ways you can use influence to bring sales and marketing teams together to align messaging and activities to achieve peak performance.

Organisations without an employer value proposition, good luck!

17 February 2023

Brand Strategy

A strong, embedded EVP not only helps employers attract the best talent and decrease hiring costs over time, but it also keeps existing employees happy and motivated to stay for…

5 rules to get your marketing team to peak performance

31 January 2023

Role of Marketing, Growth

Get your team to peak performance. Be more productive, have the ability to solve more complex problems, deliver on business KPIs and drive sustainable growth.

Operational effectiveness drives business growth

26 January 2023

Operations

We work with clients to improve their operational effectiveness through team structure, process and platform and using our specialist marketing knowledge to put them on the road to growth.

Increase growth opportunities with B2B brand strategy

26 January 2023

Brand Strategy

B2B brand strategy is a powerful tool for driving long-term growth. A strong brand will attract the best talent and minimise the risk for individual purchasers.

The role of marketing in accelerating business growth

25 January 2023

Bringing together Sales and the role of Marketing in a unified approach to growth, with core strategies and processes on how the departments work together, is an important focus for…

What’s more important ROI or profit?

18 January 2023

The discussions around the over-reliance on ROI have happened at the expense of looking at profitability. The focus should be on how marketing drives the business.

The role of outsourced marketing

3 January 2023

Outsourcing

Outsourced marketing can have many benefits for your business. From increased efficiency to access to greater skills and knowledge.

Increase growth opportunities with B2B brand effectiveness

18 December 2022

Brand Strategy

B2B brand effectiveness is a powerful tool for driving long-term growth. A strong brand will attract the best talent and minimise the risk for individual purchasers.

B2B Strategy Specialists

15 December 2022

As a B2B strategy consultancy we have one single aim: to increase the effectiveness of marketing. We work with our clients to navigate the tricky path to sustainable business growth…

data driven marketers – 10 marketing effectiveness stats

23 November 2022

With a strategic drive on effectiveness, data driven marketers can better prepare for the challenging economic times ahead. We look at the reality of marketing effectiveness as told via data.

CIO challenges: Data, retention and driving culture

22 November 2022

Managing vast amounts of complex data, retaining IT talent, navigating data privacy regulations and driving a digital culture are some of the biggest challenges CIOs are currently facing.

Top 5 ways to improve your marketing ROI

9 November 2022

Effectiveness, Marketing Strategy

Marketing effectiveness is going through a modern renaissance with a focus on high growth marketing. To make marketing effectiveness more accessible, here are our top five ways into improving that…

Magnify marketing effectiveness

28 October 2022

Our Magnify framework offers us a framework that allows us to assess and improve marketing effectiveness at all levels.

The importance of ROI as a KPI in marketing

12 October 2022

Effectiveness, Growth

Return on Investment (ROI) presents an important opportunity to improve marketing’s leverage within an organisation.

The ripple effect of cutting marketing during a downturn

7 September 2022

Much has been written about the need to continue to spend on marketing during an economic downturn. According to Zeta*, “during the recession of 1991, the businesses that found a way…

Our sustainability journey: B Impact assessment

3 August 2022

Sustainability

As we reach the final stages of getting our first B Impact assessment ready for submission, we wanted to share with you what we’ve been up to, some of the…

How marketing can help businesses ride out a recession

26 July 2022

With a great strategy, well-equipped team and aligned goals, marketing can help businesses ride out a recession.

Why a great marketing strategy stops you making bad decisions

8 June 2022

A marketing strategy is a game plan or an overall direction that describes HOW your marketing goals will be achieved. It’s not about tactics, specific ideas, or execution (leave that…

Our sustainability journey: Getting started

20 May 2022

Sustainability

How do you cut through the noise to make sure the steps you’re taking are actually having a positive impact on the earth – and aren’t just greenwashing? Here’s a…

Measure marketing impact: Don’t let short-term gains cause long-term pains

9 May 2022

The rebalance of measurement is overdue. Powerful though short-term performance indicators can be, they rarely support the marketing function in reporting their end-to-end ROI to the organisation.

Your audiences deserve better

3 May 2022

To create truly effective, audience-driven marketing, you need to know what really matters to your audiences. That’s what Magnus PI does.

The powerful impact of data-driven personas

13 April 2022

B2B Consultancy, Effectiveness

To really get to the heart of your target audience and get to know them inside-out, it’s vital to incorporate case-specific studies and real-world data – only then, once you’ve…

What do you do again darling? I run a marketing effectiveness consultancy

11 April 2022

We are a consultancy 100% focused on marketing effectiveness because we believe that marketing, when done right, can have a hugely positive impact to business.

Understand your customer: Look up, tune in and win customers

2 December 2021

Take a step back to clearly see and challenge the status quo; and be inspired by others to adopt the cleverest strategies around you and build on them.

Data-driven marketing transformation

5 November 2021