Accelerate Growth in Your Strategic Accounts
A STRATEGIC GROWTH ENGINE FOR 1:ONE AND 1:FEW ABM — HELPING YOU IDENTIFY, PRIORITISE AND CONVERT HIGH-VALUE ACCOUNTS THROUGH INSIGHT-LED TARGETING, TAILORED VALUE PROPOSITIONS, AND COORDINATED GTM ACTIVATION.
Generic campaigns waste potential – precision wins high-value accounts.
Delivering strategic account growth and winning in complex B2B deals demands more than reach – it takes deep insight, tailored messaging, and coordinated execution to engage the accounts that matter most.
45%
OF B2B AD SPEND IS WASTED TARGETING THE WRONG ACCOUNTS
Demandbase, 2024
PROGRAMMES, WHEN BACKED BY THE RIGHT INSIGHT, STRUCTURE, AND SALES-MARKETING ALIGNMENT, CAN DELIVER AN ROI OF OVER
200%
Forrester, 2024
Our Approach To Strategic Account Growth – ABM, Built on GTM Strategy
We help B2B organisations scale growth in their most valuable accounts by combining GTM strategy with ABM precision.
Whether you’re aiming to win a single priority deal or scale outreach across a cluster of target accounts, our approach delivers clarity on where to focus, how to engage, and what it takes to convert. Our two-track model includes: Customer Growth Accelerator (CGA) and Strategic Accounts Accelerator.
Both are insight-led, sales-aligned and built for measurable growth.
CUSTOMER GROWTH ACCELERATOR (CGA)
a rapid planning and execution sprint tailored to one strategic account
STRATEGIC ACCOUNTS ACCELERATOR
a scalable 1:Few ABM system aligned around cohorts with shared commercial goals
£270M+ in Opportunity from Two Strategic Accounts
Magnus helped a global logistics company shift from a transactional to collaborative client relationship — extending a renewal from 3 to 10 years, and creating two new opportunities worth £225M.
What it’s really helped me do is understand my customer better… you can see that through our customer feedback scores, our relationships, our conversations.
From Discovery to Delivery –
How We Work and What You’ll Gain
ACCOUNT SELECTION & QUALIFICATION
Data-led analysis and workshops to define a Target Account List (TAL) with the highest revenue potential.
DEEP ACCOUNT DISCOVERY
Market insight, competitor review, stakeholder profiling, and influence mapping.
VALUE PROPOSITION & STRATEGY BUILD
Tailored propositions and messaging aligned to account objectives, barriers, and decision-maker needs.
GTM PLANNING & ENABLEMENT
Integrated sales and marketing plan supported by stakeholder maps, activation toolkits, and engagement strategy.
EXECUTION & OPTIMISATION
Live campaign support, with weekly action planning and feedback loops to optimise performance and drive deeper engagement with key decision-makers — delivering measurable revenue impact and accelerated deal speed as core commercial objectives.
Delivering a £45M Pipeline and 63:1 ROI Across Strategic Accounts
Magnus developed a 1:Few ABM programme for a leading tech brand, enabling commercial growth across priority verticals through tailored GTM plans, stakeholder engagement, and insight-led GTM execution.
The team were excellent at focusing our various stakeholders and subject matter experts to identify the right information to build the strongest GTM proposition.
